-
Faculty
- Academic Areas
- Awards & Honors
- Seminars
-
Conferences
- Accounting Summer Camp
- Big-Data Initiative in Intl. Macro-Finance
- California Econometrics Conference
- California Quantitative Marketing PhD Conference
- California School Conference
- China India Insights Conference
- Homo economicus, Evolving
-
Initiative on Business and Environmental Sustainability
- Political Economics (2023–24)
- Scaling Geologic Storage of CO2 (2023–24)
- A Resilient Pacific: Building Connections, Envisioning Solutions
- Adaptation and Innovation
- Changing Climate
- Civil Society
- Climate Impact Summit
- Climate Science
- Corporate Carbon Disclosures
- Earth’s Seafloor
- Environmental Justice
- Finance
- Marketing
- Operations and Information Technology
- Organizations
- Sustainability Reporting and Control
- Taking the Pulse of the Planet
- Urban Infrastructure
- Watershed Restoration
- Junior Faculty Workshop on Financial Regulation and Banking
- Ken Singleton Celebration
- Marketing Camp
- Quantitative Marketing PhD Alumni Conference
- Rising Scholars Conference
- Theory and Inference in Accounting Research
- Voices
- Publications
- Books
- Working Papers
- Case Studies
-
Research Labs & Initiatives
- Cities, Housing & Society Lab
- Corporate Governance Research Initiative
- Corporations and Society Initiative
- Golub Capital Social Impact Lab
- Policy and Innovation Initiative
- Rapid Decarbonization Initiative
- Stanford Latino Entrepreneurship Initiative
- Value Chain Innovation Initiative
- Venture Capital Initiative
- Behavioral Lab
- Data, Analytics & Research Computing
Kwabena Baah Donkor
Assistant Professor of Marketing
Center Fellow, Stanford Institute for Economic Policy Research
Academic Area:
Research Statement
My work combines theory and data to quantify the economic value of behavioral fundamentals such as norm-adherence, identity, and menu opt-out cognitive costs.
Research Interests
- Social Norms
- Identity
- Cognitive Costs
- Gig Economy
Academic Degrees
- PhD in Agricultural & Resource Economics, UC Berkeley, 2020
- MS Agricultural & Resource Economics, UC Berkeley, 2016
- MA Economics, Hunter College (CUNY), 2014
- BA Economics, Hunter College (CUNY), 2014
Academic Appointments
- Assistant Professor of Marketing, Stanford GSB, 2021–Present
- Postdoctoral Fellow, Stanford Institute for Economic Policy Research, 2020–21
- Graduate Student Researcher/Instructor, UC Berkeley, 2014–19
- Senior Research Specialist, Industrial Relations Section, Princeton University, 2013–14
Professional Experience
- Yellow Taxi Driver, New York City, 2009–13
Awards and Honors
- Fletcher Jones Faculty Scholar, 2022–23
- Mentor Research Award, UC Berkeley, 2015–16
- IH EWJ Gateway Fellowship, UC Berkeley International House, 2014–15
- Senior Scholarship for Graduate Study, Hunter College, 2014
- Graduate Pipeline Fellowship, City University of New York, 2012–13
- Leon Cooperman Scholar, Hunter College, 2011–13