Yu Ding
Bio
Ding is an assistant professor of marketing at Stanford Graduate School of Business. He received his PhD in marketing from Columbia University. His research has been published in top marketing, management, psychology, and interdisciplinary journals, such as the Journal of Consumer Research, Journal of Marketing Research, Organizational Behavior and Human Decision Processes, Journal of Personality and Social Psychology, and PNAS Nexus. He has been awarded prestigious fellowships and awards, including the Computational Social Science Grant from Russell Sage Foundation (2020), ACR-Sheth Foundation Dissertation Award (2020), John A. Howard/AMA Doctoral Dissertation Award (2022), and the American Marketing Association’s Rising Star Award (2022).
Research Interests
- Trust
- Debiasing
- Misinformation
- Social Media
Academic Degrees
- PhD in Marketing, Columbia University, 2022
- MS in Statistics, National University of Singapore, 2016
- BA (with Honors) in Marketing, Fudan University, 2013
Awards and Honors
- Louise and Claude N. Rosenberg, Jr., Faculty Scholar, Stanford GSB, 2024
- John A. Howard/AMA Doctoral Dissertation Award, 2022
- AMA-CBSIG Rising Star Award, 2022
- ACR-Sheth Foundation Dissertation Award, 2020
- Computational Social Science Grant, Russell Sage Foundation, 2020
- AMA-Sheth Doctoral Symposium Fellow, Indiana University, 2020
- Chazen Doctoral Research Grant, Columbia Business School, 2020
- Deming Doctoral Fellow Grant, Columbia Business School, 2019
- University of Houston Marketing Doctoral Symposium Fellow, 2019
- Luxury Education Foundation Doctoral Fellow, Columbia Business School, 2018
- LVMH-SMU Luxury Research Conference Special Award, 2018
- Chazen Global Research Grant, Columbia Business School, 2017
- Behavioral Research Lab Fellowship, Columbia Business School, 2016
- Doctoral Fellowship, Columbia Business School, 2016-2021