Yuyan Wang

Assistant Professor of Marketing
Kevin J. O’Donohue Family Faculty Scholar for 2024–2025
Academic Area:
Yuyan Wang

Bio

Wang is an assistant professor of marketing and Kevin J. O’Donohue Family Faculty Scholar for 2024–2025 at Stanford Graduate School of Business. With over six years of industry experience at Google DeepMind and Uber as a machine learning researcher, she has designed algorithms for understanding and improving the long-term values of recommender systems, many of which have been deployed globally in multiple products at Google and Uber Eats. Her background is in statistics, with a PhD from the Department of Operations Research & Financial Engineering (ORFE) at Princeton University and a BSc from the Special Class for the Gifted Young program at the University of Science of Technology of China. She has received the Best Paper Award at the Conference on Information Systems and Technology (CIST) in 2022.

Research Interests

  • Machine Learning
  • Recommender Systems and Personalization
  • Consumer Modeling
  • Long-Term Optimization
  • Algorithmic Fairness

Academic Degrees

  • PhD in Statistics; Department of Operations Research & Financial Engineering, Princeton University; 2016
  • BS in Statistics; Special Class for the Gifted Young, University of Science and Technology of China; 2012

Awards and Honors

  • Kevin J. O’Donohue Family Faculty Scholar, 2024–25
  • CIST (Conference on Information Systems and Technology) Best Paper Award, 2022

Professional Experience

  • Senior Research Engineer, Google DeepMind, 2019–23
  • Applied Scientist, Uber Technologies, Inc., 2016–19

Research Statement

Yuyan Wang’s research lies in the intersection of marketing, machine learning, and statistics. She is interested in leveraging theory and behavior insights to design AI and machine learning solutions, and understanding and improving the long-term values of recommender systems. The insights and the solutions that she developed provided managerial implications for several products at Google and Uber, where multiple of her works have been deployed globally and generated significant business impact.

Working Papers

Yuyan Wang, Cheenar Banerjee, Samer Chucri, Minmin Chen August 19, 2024

Other Publications

Yuyan Wang, Long Tao, Xian Xing Zhang
Marketing Science
August 14, 2024

Insights by Stanford Business

December 05, 2024
You can’t spell “holidays” without AI.
September 13, 2024
A model developed at Uber Eats could change how consumers find their new favorite meals, music, or movies.