The Corporate Entrepreneur: Startup in a Grown-Up Enterprise

The Corporate Entrepreneur: Startup in a Grown-Up Enterprise explores how to identify and incubate innovative solutions within large organizations.

In this course, students develop product management skills required in the early phases of technology commercialization efforts and learn more about what it takes to run an innovation arm within a large organization. Students work in teams to develop a proposal to start a new venture within a large organization. Student teams engage with engineers and entrepreneurs-in-residence of a major multinational technology company to understand emerging technical capabilities, translate those capabilities to the language of business, and identify innovative business solutions to incubate within the company. At the end of the quarter, teams pitch their ideas to the company’s incubation arm.

Faculty

Marketing

Who Should Register

The Corporate Entrepreneur: Startup in a Grown-Up Enterprise (ALP 302) is available to the following students:

  • Students interested in driving innovation within large technology organizations.
  • Second-year MBA and all MSx students at Stanford GSB.