This is the ninth annual State of Latino Entrepreneurship report collecting data from Latino/a-owned businesses to provide critical insights into the fastest-growing segment of the US business population. In this edition, we reached out nationally to over 10,000 Latino/a and non-Hispanic White-owned employer businesses to offer a comparative perspective. Each of the business owners surveyed, encompassing 5,102 Latino/a-owned and 5,024 White-owned businesses, generates at least $10,000 in annual revenues and employs at least one person aside from the owner.
This report sheds light on the intricacies of Latino/a-owned businesses by examining three prominent subgroups: women, immigrants and tech-centric firms. In doing so, our research acknowledges and addresses the multifaceted experiences of Latino/a entrepreneurs. This perspective helps unveil systemic challenges and provides a more accurate and comprehensive understanding of the Latino/a entrepreneurial ecosystem.
This approach provides organizations that support businesses (e.g., chambers of commerce, economic development associations, etc.), think tanks, governmental policymakers, and corporations, with insights into the specific strengths and needs of diverse Latino/a-owned business communities across the country.