Marketing
Jennifer Aaker: Capturing the Power of Empathy
Why product designers should put themselves in the shoes of their consumers.
December 10, 2015
| by
Jennifer Aaker
Stanford Graduate School of Business Marketing Professor Jennifer Aaker shows the value of harnessing empathy to design products, and improve the performance of employees.
Quote
We don't full appreciate the importance of empathy in designing great products.
Attribution
Jennifer Aaker
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