Amman Mineral International: Mining For Stories
2024
| Case No.
M394
| Length
24 pgs.
“Amman Mineral: Mining for Stories” examines how an Indonesian mining company leveraged storytelling to drive organizational transformation and support its successful IPO. It details how Amman’s leadership, after acquiring a struggling copper and gold mine in 2016, used “storybanking” to build trust, inspire cultural change, and convince skeptical investors. The case explores how systematically capturing and sharing organizational stories embodied company values and drove business objectives. It contends that storytelling, if strategically employed, can perpetuate culture, support succession planning, and enable future growth. The case raises questions about the power of narrative in modern business practices and how companies can harness storytelling to unleash more engaged employees and sustainable operations in a metrics-driven corporate landscape.
Learning Objective
- Demonstrate the strategic value of organizational storytelling in driving change, building culture, and achieving business objectives.
- Explore the concept of “storybanking” as a systematic approach to capturing, codifying, and leveraging organizational narratives.
- Analyze how effective leadership can use storytelling to navigate major transitions, overcome skepticism, and align stakeholders.
- Examine the relationship between organizational culture, operational efficiency, and financial performance in a challenging industry context.
- Evaluate the role of storytelling in sustaining organizational culture, supporting succession planning, and enabling long-term growth.
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