Baba Shiv
Bio
Baba Shiv is the Sanwa Bank, Ltd., Professor of Marketing at the Stanford Graduate School of Business. He has done extensive work on the emotional brain, documenting its powerful role in shaping decisions and experiences. His work includes the application of neuroeconomics to the study and practice of innovation and entrepreneurial leadership in companies, from Silicon Valley startups to Fortune 500 companies, as well as countries including India, Malaysia, and New Zealand. He frequently consults with and is on the advisory boards of several start-ups. His work has been featured in a variety of media outlets including The Tonight Show with Jay Leno, CNN, Economic Times, Fox Business, Financial Times, The New York Times, The Wall Street Journal, NPR, and Radio Lab. Baba Shiv teaches courses at Stanford GSB and the Hasso Plattner Institute of Design at Stanford, including “The Frinky Science of the Mind,” “Scaling Design Thinking Globally,” and “Crafting Interventions for Massive Change.” He frequently hosts executives from around the world in executive education programs at Stanford on strategy, entrepreneurial leadership, and customer-focused innovation.
Administrative Titles
Stanford GSB Affiliations
Academic Degrees
- PhD, Duke University, 1996
- MBA, Indian Institute of Management, Ahmedabad, 1988
- BE, College of Engineering, Guindy, Chennai, 1983
Academic Appointments
- Sanwa Bank, Limited, Professor of Marketing, Stanford GSB, 2010-present
- Professor of Marketing, Stanford GSB, 2008–2010
- Associate Professor of Marketing (with tenure) and Ormond Family Faculty Fellow, Stanford GSB, 2005-2007
- Associate Professor (with tenure) and Henry B. Tippie Research Fellow, Department of Marketing, University of Iowa, 2002–2005
- Assistant Professor, Department of Marketing, University of Iowa, 1996–2002
- Instructor, Markets and Management Program, Duke University, 1994–1995
Awards and Honors
- Amman Mineral Faculty Fellow for 2020–21
- R. Michael Shanahan Faculty Fellow for 2013–14
- “Faculty of the year” for seven consecutive years, Tippie College of Business, University of Iowa, 1999–2005
- “Outstanding Faculty” in the Business Week Guide to the Best Business Schools, 6th, 7th, and 8th Editions (McGraw-Hill), Marketing Science Institute, 1990
Service to the Profession
Journals
- Editor, Journal of Consumer Research
- Editorial Board, Journal of Consumer Psychology
- Editorial Board, Journal of Marketing Research
Professional Experience
- Vadilal Enterprises Limited, Bombay, India (product launch of their ice cream in South India)
- Blow Plast Limited, India (sales and new product introductions)
- Larsen & Toubro Limited, India (Caterpillar Tractors and Poclain Hydraulic Excavators)