State of Latino Entrepreneurship Report

SLEI conducts an annual national survey of U.S. Latino-owned businesses to understand the current state of Latino entrepreneurship.

Our research combines our survey data with the U.S. census and a significant panel of Latino entrepreneurs that we have curated to enable longitudinal research to understand trends over time. We present a report of our findings each year at the SOLE Forum, along with executive summaries and regional insights.

National Survey

Browse the full report, read an executive summary in English or Spanish, or dive deep into a particular metropolitan area. 

Publication Search

2024 State of Latino Entrepreneurship

Marlene Orozco, Rosalía Chávez Zárate, George Foster
March2025

This 10th annual State of Latino Entrepreneurship (SOLE) Report provides a comprehensive analysis of Latino/a-owned businesses (LOBs), exploring a decade of growth, challenges, and future opportunities. Drawing on the 2024 Stanford Latino…

2023 SOLE Report Executive Summary (English)
2023 SOLE Report Executive Summary (Spanish)

Regional Reports

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California Latina-Owned Businesses: 2022 State of Latino Entrepreneurship

The Stanford Latino Entrepreneurship Initiative surveyed 10,000 employer businesses in 2022 as part of its annual national survey to assess the current state of U.S. Latino entrepreneurship. We have compiled some of the most pressing insights…

Dallas Metropolitan Area: 2022 Regional Insights on Latino Entrepreneurship

The Stanford Latino Entrepreneurship Initiative surveyed 10,000 employer businesses in 2022 as part of its annual national survey to assess the current state of U.S. Latino entrepreneurship. We have compiled some of the most pressing insights…

Los Angeles Metropolitan Area: 2022 Regional Insights on Latino Entrepreneurship

The Stanford Latino Entrepreneurship Initiative surveyed 10,000 employer businesses in 2022 as part of its annual national survey to assess the current state of U.S. Latino entrepreneurship. We have compiled some of the most pressing insights…

Miami Metropolitan Area: 2022 Regional Insights on Latino Entrepreneurship

The Stanford Latino Entrepreneurship Initiative surveyed 10,000 employer businesses in 2022 as part of its annual national survey to assess the current state of U.S. Latino entrepreneurship. We have compiled some of the most pressing insights…

New York City Metropolitan Area: 2022 Regional Insights on Latino Entrepreneurship

The Stanford Latino Entrepreneurship Initiative surveyed 10,000 employer businesses in 2022 as part of its annual national survey to assess the current state of U.S. Latino entrepreneurship. We have compiled some of the most pressing insights…

San Francisco Bay Area Metropolitan Area: 2022 Regional Insights on Latino Entrepreneurship

The Stanford Latino Entrepreneurship Initiative surveyed 10,000 employer businesses in 2022 as part of its annual national survey to assess the current state of U.S. Latino entrepreneurship. We have compiled some of the most pressing insights…

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Past Event

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2024 State of Latino Entrepreneurship Summit
Wednesday, March 27, 2024
11:30am – 9:00pm
Off Campus, On Campus
Stanford, Palo Alto
CA, CA
US, US
Join us for the 9th Annual State of Latino Entrepreneurship (SOLE) Summit, where the SLEI research team will reveal findings from their 2023 survey. Panel discussions and networking opportunities will follow.

Questions?

Dr. Rosalía Chávez Zárate

Rosalía Chávez Zárate

Associate Director, Stanford Latino Entrepreneurship Initiative, Center for Entrepreneurial Studies