David Fang
PhD Student, Marketing
David Fang
David researches how people form social impressions of others and how individuals interact with technology (e.g., artificial intelligence).
He pursues this line of research using a diverse array of methodologies, including big data archival analyses, natural language processing, machine learning, survey research, and field and lab experiments.
His research has been featured in news outlets such as TIME Magazine, The Wall Street Journal, Forbes, The Times, The Guardian, CBC, and the BBC.
Research Interests
- Social Influence
- Human-Technology Interaction
- Communication