David Fang
PhD Student, Marketing
David Fang
I research how people form social impressions of others and how we interact with technology (e.g., artificial intelligence).
I pursue this line of research with a rich array of methodologies including big data archival analyses, natural language processing, machine learning, survey research, and field and lab experiments.
My research has been featured on news outlets such as TIME Magazine, The Wall Street Journal, Forbes, The Times, The Guardian, CBC, and the BBC.
Research Interests
- Social Influence
- Human-Technology Interaction
- Communication