“I wrote The Rebel Rules because audience members at my lectures and speeches continually asked me where they could read up on these new rules of business. I didn’t have many alternatives for them. There aren’t many books that tackle such a diversity of topical issues such as how you tangibly evaluate your managers based upon both results and relationships or how you develop oddball, niche businesses that foster world-class word-of-mouth or how you create a visual icon that defines your company’s business model in such a way that it deeply engages your employees. Company values… customer-centered business… employees as entrepreneurs… these phrases are often platitudes in most business books, so I wanted to write a book that could serve as a how-to manual for any budding entrepreneur or rebel-minded mid-level manager.”