Med-Mart, Transitioning The Business Model (B)
2003
| Case No.
E163B
E-163B is supplemental material to E-163A, Med-Mart: Transitioning the Business Model (A), and should be handed out in class as discussion progresses. Med-Mart CEO Peter Kelly’s revised business strategy and new sales compensation plans are presented for consideration.
This material is available for download by current Stanford GSB students, faculty, and staff, as well as Stanford GSB alumni. For inquires, contact the
Case Writing Office.
Download
Available for Purchase