Smitten Ice Cream: Serving Joy
2018
| Case No.
E663
| Length
17 pgs.
This case examines the founding story California ice cream chain Smitten Ice Cream and CEO and Founder Robyn Sue Fisher, who invented a liquid nitrogen-fueled ice cream machine which mixes the world’s smoothest ice cream. Students will be confronted with numerous common entrepreneurial issues including prototyping, dealing with failure, discovering product-market fit, hiring, financing, and scaling organizations.
Learning Objective
Students will discuss the skills and perseverance required by Fisher in her quest to develop a disruptive, innovative product and ultimately build a lasting, successful business. Teaching goals include dealing with operational complexity, brainstorming innovative growth strategies, and the interplay between growth and financing decisions.
This material is available for download by current Stanford GSB students, faculty, and staff only. For inquires, contact the
Case Writing Office.
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