The Quantitative Marketing PhD Alumni Conference brings together Stanford PhD graduates — who are now faculty in marketing departments — to present their work to current faculty, PhD students, and more senior alumni from the PhD Program. This year’s conference was held on April 15–16, 2022, at Stanford GSB.
The goal of this conference is to provide these graduates feedback on their presentations and further initiate discussion on improving quantitative marketing research among the Stanford community.
Organizing Committee
Wesley R. Hartmann
The John G. McCoy-Banc One Corporation Professor of Marketing
Agenda
Friday, April 15, 2022
| Time | Event |
|---|---|
| 8:00am – 9:00am | Breakfast |
| 9:00am – 12:00pm | Presentations Part I |
| 12:00pm – 1:30pm | Lunch |
| 1:30pm – 5:00pm | Presentations Part II |
| 5:00pm – 8:00pm | Dinner |
Saturday, April 16, 2022
| Time | Event |
|---|---|
| 8:00am – 9:00am | Breakfast |
| 9:00am – 12:00pm | Presentations |
2022 Presenters
Tomomichi Amano
Assistant Professor of Business Administration, Harvard Business School
Presentation: Gaming or Gambling? An Empirical Investigation of the Role of Loot Boxes in Video Games
Kristina Brecko
Assistant Professor of Marketing, Simon Business School, University of Rochester
Presentation: Marketing & Experimentation for Behavioral Change: Adapting to Drought in California
Randy Bucklin
Professor of Marketing, Anderson School of Management, UCLA
Presentation: Pitch Perfect: Targeting Curated Playlists in Digital Music Streaming
Jessica Fong
Assistant Professor of Marketing, Ross School of Business, University of Michigan
Justin Huang
Assistant Professor of Marketing, Ross School of Business, University of Michigan
Megan Hunter
Assistant Professor of Marketing, Carroll School of Management, Boston College
Presentation: Consumer Choice and Corporate Bankruptcy
Anita Rao
Associate Professor of Marketing, Booth School of Business, University of Chicago
Scott Shriver
Assistant Professor of Marketing, Leeds School of Business, University of Colorado Boulder
Anna Tuchman
Associate Professor of Marketing, Kellogg School of Management, Northwestern University
Presentation: The Effect of Ads on Search: An Experimental Approach
Caio Waisman
Assistant Professor of Marketing, Kellogg School of Management, Northwestern University
Presentation: Search Frictions and Advertising in an Online Labor Market