Faculty
Faculty Leadership
Baba Shiv
The Sanwa Bank, Limited, Professor of Marketing
- Director, The Innovative Technology Leader
- Co-Director, The Emerging CMO: Strategic Marketing Leadership
- Co-Director, Innovative Product Leadership: The Emerging Chief Product Officer
Other Faculty
Robert Burgelman
The Edmund W. Littlefield Professor of Management
Hau Lee
The Thoma Professor of Operations, Information & Technology, Emeritus
Charles O’Reilly
The Frank E. Buck Professor of Management
Hayagreeva Rao
The Atholl McBean Professor of Organizational Behavior and Human Resources
More from Faculty
Baba Shiv
The Sanwa Bank, Limited, Professor of Marketing
More Than a Feeling: The Keys to Making the Right Choice
If we want to make better decisions, then we need to think more like an artist.
Getting to Know Baba Shiv
Learn how an unexpected career pivot from sales to academia has led this behavioral economist to a lifetime studying human irrationality.
How Thinking like an Artist Can Improve Your Business Decisions
Business decisions need to be purely rational and data-driven, right? Not quite. It turns out emotions play a much bigger role in successful decision-making than we realize.
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