Muni: Community Group Buying in Latin America

Maria Echeverri Gomez (Stanford MBA 2020) founded Muni because she believed that access to technology was the key to unlocking economic opportunity in Latin America. On trips to China and India while a student at the GSB, she saw examples of successful community buying and “social commerce” startups. In the successful models she had studied, startups had achieved significant scale because of their ability to attract new customers and manage the backend logistics of delivery, payments, and customer service. Echeverri hypothesized that these business models could be replicated in Latin America – and that she could adapt one to meet the needs of individual countries across the region.