Publications

Purchase Justifiability Drives Payment Choice: Consumers Pay with Card to Remember and Cash to Forget

Christopher J. Bechler, Szu-chi Huang, Joshua I. Morris

Journal of the Association for Consumer Research July2023 Vol. 8 Issue 4

Tailoring Recommendation Algorithms to Ideal Preferences Makes Users Better Off

Poruz Khambatta, Shwetha Mariadassou, Joshua Morris, S. Christian Wheeler

Scientific Reports June2023 Vol. 13

A Reexamination of the Impact of Decision Conflict on Choice Deferral

Ioannis Evangelidis, Jonathan Levav, Itamar Simonson

Management Science May2023 Vol. 69 Issue 5 Pages 2547–3155.

Working Hard for Money Decreases Risk Tolerance

Christopher J. Bechler, Samina Lutfeali, Szu-chi Huang, Joshua I. Morris

Journal of Consumer Psychology May2023

Altering Experienced Utility by Incidental Affect: The Interplay of Valence and Arousal in Incidental Affect Infusion Processes

Aiqing Ling, Nathalie George, Baba Shiv, Hilke Plassmann

Emotion April2023 Vol. 23 Issue 8 Pages 2179–2193.

Robots or Humans for Disaster Response? Impact on Consumer Prosociality and Possible Explanations

Fangyuan Chen, Szu-chi Huang

Journal of Consumer Psychology April2023 Vol. 33 Issue 2 Pages 432–440.

I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties

Jaeyeon (Jae) Chung, Yu Ding, Ajay Kalra

Journal of Consumer Research March2023 Vol. 50 Issue 4 Pages 683–703.

The 5S’s of Consumer Health: A Framework and Curation of JCR Articles on Health and Medical Decision-Making

Szu-chi Huang, Leonard Lee

Journal of Consumer Research February2023 Vol. 49 Issue 5 Pages 926–939.

Balancing Act: Protecting Privacy, Protecting Competition

Samuel Goldberg

Stanford Institute for Economic Policy Research January2023

The Effect of Auditory and Visual Recommendations on Choice

Shwetha Mariadassou, Christopher J. Bechler, Jonathan Levav

Psychological Science 2023 Vol. 34 Issue 1 Pages 47–59.

Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India

Yewon Kim, Pradeep K. Chintagunta, Bhuvanesh Pareek

Marketing Science November2022 Pages 1029–1182.

Free Association in a Neural Network

Russell Richie, Ada Aka, Sudeep Bhatia

Psychological Review October2022

Targeting Recommendation Algorithms to Ideal Preferences Would Make Users and Companies Better Off

Poruz Khambatta, Shwetha Mariadassou, Joshua Morris, S. Christian Wheeler

Academy of Management Proceedings August2022 Vol. 2022 Issue 1

Price Promotions and “Freemium” App Monetization

Julian Runge, Jonathan Levav, Harikesh S. Nair

Quantitative Marketing and Economics July2022 Vol. 20 Pages 101–139.

Competition and Goal Pursuit: A Temporally Dynamic Perspective

Szu-chi Huang, Stephanie Lin

The Oxford Handbook of the Psychology of Competition Oxford University Press May2022

Cognitive Modeling With Representations From Large-Scale Digital Data

Sudeep Bhatia, Ada Aka

Current Directions in Psychological Science April2022 Vol. 31 Issue 3

Financial Resources Impact the Relationship between Meaning and Happiness

Rhia Catapano, Jordi Quoidbach, Cassie Mogilner, Jennifer Aaker

Emotion April2022

Laws of Human Memory

Michael J. Kahana, Nicholas B. Diamond, Ada Aka

PsyArXiv April2022

Machine Learning Models for Predicting, Understanding, and Influencing Health Perception

Ada Aka, Sudeep Bhatia

Journal of the Association for Consumer Research April2022 Vol. 7 Issue 2

Virtual Communication Curbs Creative Idea Generation

Melanie S. Brucks, Jonathan Levav

Nature April2022 Vol. 605 Pages 108–112.