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Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information
Itamar Simonson, Emanuel Rosen
Harper Business
New York
2014
Dragonfly Effect Workbook: The Power of Stories
Jennifer Aaker, Andrew Smith, Barbara McCarthy
April152013
Masters of Disaster: The Ten Commandments of Damage Control
Christopher Lehane, Mark Fabiani, Bill Guttentag
Palgrave Macmillan
New York
2012
The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
Jennifer Aaker, Andy Smith
Jossey-Bass
2010
The Highest Goal: the Secret That Sustains You in Every Moment
Michael L. Ray
Berett-Koehler
San Francisco
2004
Fundamental Issues and Directions for Marketing
George Day, David Bruce Montgomery
Journal of Marketing - American Marketing Association
Chicago
1999
Proceedings of the ORSA/TIMS Special Interest Conference on Market Measurement and Analysis
David Bruce Montgomery, Dick R. Wittink
Marketing Science Institute
Cambridge MA
1980
Cases in Computer and Model Assisted Marketing: Vol. 2 Data Analysis
Gerald J. Eskin, David Bruce Montgomery
Scientific Press
Palo Alto CA
February1975
Cases in Computer and Model Assisted Marketing: Volume 1, Planning
George S. Day, Gerald J. Eskin, David Bruce Montgomery, Charles B. Weinberg
Scientific Press
October1973