Relating Personality Types with User Preferences in Multiple Entertainment Domains

We present a preliminary study on the relations between personality types and user preferences in multiple entertainment domains, namely movies, TV shows, music, and books. We analyze a total of 53,226 Facebook user profiles composed of both personality scores (openness, conscientiousness, extraversion, agreeableness, neuroticism) from the Five Factor model, and explicit interests about 16 genres in each of the above domains. As a result of our analysis, we extract personality-based user stereotypes and association rules for some of the considered domain genres, and infer similarities of personality types related to genres in different domains.