Bethany Coates, R. Ellis, Lisa Sweeney
2010
This fictional case sets up a scenario commonly experienced in the Search Fund process. Two recent GSB graduates founded a search fund and take steps to purchase a small business from the founder, then transition into running the business post-acquisition…
George Foster, Jocelyn Hornblower, Norman O'Reilly
2010
The case follows Mel Young, Founder and President of Homeless World Cup, a non-profit organization whose mission is to eliminate homelessness around the world. Homeless World Cup organizes annual football (i.e. soccer) tournaments in host cities and…
Bethany Coates, R. Ellis, Lisa Sweeney, Anne Beyer
2010
This fictional case sets up a scenario commonly experienced in the Search Fund process. Two recent GSB graduates founded a search fund and take steps to purchase a small business from the founder, then transition into running the business post-acquisition…
Bethany Coates, R. Ellis, Lisa Sweeney
2010
This fictional case sets up a scenario commonly experienced in the Search Fund process. Two recent GSB graduates founded a search fund and take steps to purchase a small business from the founder, then transition into running the business post-acquisition…
Antonio Davila, George Foster, Ning Jia
2010
The (B) case follows the company in the post-IPO years, providing an update on strategy, financial performance, and the competitive landscape.
The (A) case , E347A, follows Dr. Zhengrong Shi, Founder, Chairman and CEO of Suntech Power Holdings, on his…
Antonio Davila, George Foster, Ning Jia
2010
The (A) case follows Dr. Zhengrong Shi, Founder, Chairman and CEO of Suntech Power Holdings, on his journey to create a global solar PV company headquartered in China. It covers his background and inspiration for the idea, his dealings with the local…
Arar Han, Charles Holloway, Lisa Sweeney, Steve Ciesinski, Leigh Rawdon, Dennis Rohan, Howie Rosen, Russell Siegelman
2010
This note identifies the key issues that must be addressed in the creation of a viable venture, and provides an overview of the processes and techniques available to resolve the issues discussed.
Also see Note on Creating a Viable Venture – A Global…
David Hoyt, Alan Jagolinzer
2010
Revenue recognition is a critical issue for companies. Proper revenue accounting can be complex, particularly when vendors provide a mix of products and services, making it difficult to determine the appropriate timing and amount of revenue to be…
Jesper Sørensen, Sara Gaviser Leslie
2010
INTRODUCTION
In the spring of 2010, three years after assuming the position of CEO of Siemens, Peter Löscher felt that his changes were taking hold. Though the global economic crisis had presented substantial challenges, the organization was moving in…
Laura Arrillaga
2010
Barbara Meyer, founder and president of the Bert and Mary Meyer Foundation was not always comfortable with the wealth she inherited from her father. Meyer was 24 when her father died in 1965, leaving her several thousand dollars in UPS stock. By 1984, the…
2010
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Douglas Abbey
2010
In November 2008, in the depths of the worst financial crisis since the Great Depression, Hamid Moghadam, CEO of industrial REIT AMB, had to act decisively to reverse the sell-off in AMB shares and position the company to take advantage of future…
Jennifer Aaker, David Hoyt, Sara Leslie, David Rogier
2010
JetBlue created its first Twitter account in May 2007 (twitter.com/JetBlue). The company’s goal was to target its frequent flyers, the loyal TrueBlue users. Realizing the power of Twitter, JetBlue created a cross-departmental working group from marketing…
Laura Arrillaga-Andreessen, Victoria Chang
2010
Barbara Meyer, founder and president of the Bert and Mary Meyer Foundation was not always comfortable with the wealth she inherited from her father. Meyer was 24 when her father died in 1965, leaving her several thousand dollars in UPS stock. By 1984, the…
Jennifer Aaker, Sara Leslie
2010
This case describes how Bonobos, an internet apparel retailer, leveraged social media to connect with its customers and prospects. Through connecting directly with customers using social media, the company found that consumers were not only interested…
Jennifer Aaker, Ravdeep Chawla, Sara Leslie
2010
Dell began using Twitter in 2007 to clear excess inventory. This case describes the reach and impact that the company had from utilizing this social media channel.
Jennifer Aaker, Sara Leslie, David Rogier
2010
Coca-Cola (“Coke”) is one of the best-known brands in the world and the world’s sixth-largest advertiser based on dollars spent needed a cost-effective way to build deeper connections with consumers, especially teens, and its flagship Coke product. The…
Robert Burgelman, Debra Schifrin
2010
In 2010, France Telecom faced fierce competition from other large European telecommunication companies as well as from French telecoms. The industry was rapidly changing, and France Telecom found itself also competing with content providers, internet…
Darryl Boynton, George Foster, Norman O'Reilly
2010
The management and marketing of global events has enabled growth at Hockey Canada, the National Sport Organization responsible for the sport of ice hockey in Canada. Indeed, through a planned approach to events, Hockey Canada has established an event…
Glenn Carroll, Victoria Chang, Hayagreeva Rao
2010
Illycaffè is a family company, founded in 1933. It grew to become an internationally successful company focusing on the premium coffee market based on an uncompromising quest to provide the perfect cup of coffee. In 1999, the company founded a center of…
Julia Bator, Michael Brimm, Victoria Chang, Roderick Kramer
2010
In 2010 Glenn Dubin reflected upon the enduring organization and culture he and co-founder Henry Swieca had infused into Highbridge Capital Management over the course of almost two decades
Since the firm’s launch in 1992, New York-based Highbridge had…
Glenn Carrol, Victoria Chang, David Hoyt, Hayagreeva Rao
2010
Illycaffè is a family company, founded in 1933. It grew to become an internationally successful company focusing on the premium coffee market based on an uncompromising quest to provide the perfect cup of coffee. In 2003, the company decided to…
George Foster, David Hoyt, Norm O'Reilly
2010
This case describes the history, operations, and economics of Infineon Raceway (Sears Point Raceway) in Sonoma, California, and the challenges facing the racetrack as a result of the economic recession of 2008-9. The racetrack’s most important race is a…
Robert Burgelman, Margaret LaBrecque, Debra Schifrin
2010
In the spring of 2010, Intel was regarded as an important champion for a new broadband technology called WiMAX (Worldwide Interoperability for Microwave Access). WiMAX transmitted large amounts of data over radio signals, and offered much greater range…