Jennifer Aaker, Sara Leslie, Carole Robin
2010
The case is meant to provide an overview of research on happiness. It offers a definition for happiness and explains many of the determinants of happiness while dispelling some myths we hold about what makes us happy and how we can obtain happiness (ie…
Robert Burgelman, Lyn Denend, Robert Siegel
2010
TTTech, located in Vienna, Austria, had pioneered an innovative new technology—time-triggered networks for embedded computer systems. By 2010, TTTech had grown into a US$25 million company by providing high-end technical solutions to customers with time-…
Robert Burgelman, Lyn Denend, Robert Siegel
2010
The executives at the helm of TTTech in 2010, faced a sizable challenge in plotting a course forward for the company that would stimulate sustainable, replicable growth in a targeted portfolio of industries. The company’s goal to grow to more than US$200…
Victoria Chang, Jesper Sorensen
2010
In February 2010, Ursula Burns CEO of Norwalk, Connecticut-based Xerox Corporation, wrapped up her first big move, just seven months after ascending to the top spot. Xerox—a document technology, software, services, and supplies company, had acquired…
Jeffrey Pfeffer
2010
Pay and promotion discrimination for women continues in the United States. Women earn less than similarly qualified men, tend to work in occupations and job titles that pay less, and are underrepresented in senior management ranks, including CEO and…
Jennifer Aaker, Heidy Kwan, Sara Leslie
2010
In many ways, Alex Scott was a regular kid. Her favorite food was French fries; her favorite color, blue. She hoped to be a fashion designer one day. But in other ways—perhaps most ways—Alex was different. In 1997, just before her first birthday, Alex was…
Gretchen Daily, Sara Leslie, Erica Plambeck
2010
This case focuses on an opportunity that American Electric Power (AEP) has to invest, with The Nature Conservancy (TNC), in one of the world’s first projects for Reducing Emissions from Deforestation and Forest Degradation (REDD). The proposed plan was…
Lyn Denend, Haim Mendelson, Stefanos Zenios
2010
In 2005, Stanford Hospital and Clinics (SHC) was internationally recognized as a leading medical institution in terms of its clinical capabilities and specialty expertise. However, the organization was lagging many of its competitors in terms of its…
Lyn Denend, Marianna Samson, Cynthia Yock, Paul Yock, Stefanos Zenios
2010
For roughly a decade, the team at Emphasys Medical had been working to design, develop, and then gain regulatory approval in the U.S. to market an innovative new device therapy to treat emphysema. However, after investing millions of dollars to test the…
Robert A. Burgelman, Robert Eric Siegel, Morgan Hallmon
2010
In 2010, First Solar was the global leader in photovoltaic (PV) modules and looked to dominate the market going forward. The company’s strong market position was largely predicated on its proprietary Cadmium Telluride (CdTe) cell technology, which had…
David Baron
2010
Despite concerns about censorship and putting users in jeopardy, Google decided to launch Google.cn in 2006. Google stated that it would monitor conditions in China and even reconsider its approach to China if warranted.
Three years later, in December 2009…
Nathan Blair, Lyn Denend, Stefanos Zenios
2010
“Safety net” providers play an essential role in delivering health care to underserved populations in states such as California. As the prominence of the safety net increases, medtech innovators seeking to make a difference have begun to design and…
Will Boenig, Lyn Denend, Ruby Majumdar, Daniel Riskin, Stefanos Zenios
2010
In the current healthcare environment, there is a significant need for new medical technologies that promise to expand access to important diagnostics, treatments, and specialty services by reducing costs, without sacrificing quality relative to…
Jennifer Aaker, Victoria Chang
2010
In 2005, Jessica Jackley and cofounder Matt Flannery had started San Francisco-based Kiva because during a three-month work assignment in East Africa, Jackley had met Ugandan entrepreneurs and wanted to share their inspirational stories with friends and…
Jennifer Aaker, Ravdeep Chawla, Sara Leslie
2010
Community service had a long history of success at NIKE. Often, employees did not even see their work as “volunteering”—they felt like they were doing what they loved and making a difference to the people around them. Despite this enthusiasm, corporate…
Jennifer Aaker, Sara Leslie
2010
Community service had a long history of success at NIKE. Often, employees did not even see their work as “volunteering”—they felt like they were doing what they loved and making a difference to the people around them. Despite this enthusiasm, corporate…
George Foster, Norm O'Reilly
2010
In 2009, ParticipACTION was a Toronto-based not-for-profit organization that had a storied history of inspiring and supporting active and healthy living for Canadians. Led by CEO Kelly Murumets, ParticipACTION was to lead a steering committee of…
Sara Leslie, Jesper Sorensen
2010
Peter Löscher became CEO of Siemens in July, 2007. It was one of the most turbulent times in the company’s history as the company was reeling from a compliance scandal involving hundreds of millions of Euros in suspected bribes, and had to pay billions…
Lyn Denend, Anicham Kumarasamy, Stefanos Zenios
2010
In 2005, Stanford Hospital and Clinics (SHC) was internationally recognized as a leading medical institution in terms of its clinical capabilities and specialty expertise. However, the organization was lagging many of its competitors in terms of its…
Lyn Denend, Anicham Kumarasamy, Stefanos Zenios
2010
In February 2009, approximately $17 billion was allocated by the U.S. government for incentives to encourage hospitals and physicians to adopt electronic medical records (EMR) systems. These funds would be administered under the HITECH Act as part of the…
Kathleen Kavanaugh, Jake Kraft, Baba Shiv
2010
The Dean of the Stanford Graduate School of Business (GSB), Bob Joss, must decide whether to make the school’s new campus LEED certified. LEED stands for Leadership in Energy and Environmental Design and was an environmental certification awarded by the U…
Lyn Denend, Erica Plambeck
2010
In 2007, Walmart launched a new business strategy designed to meet three sweeping and aggressive environmental goals set by CEO Lee Scott: (1) to be supplied 100 percent by renewable energy; (2) to create zero waste; and (3) to sell products that sustain…
Lyn Denend, Erica Plambeck
2010
In 2007, Walmart was sourcing approximately $750 million in seafood annually. Although output from the world’s fisheries had declined to 3 percent of production levels in the year 1900, the company’s volume of seafood business was growing at roughly 25…
Jennifer Aaker, Sara Leslie
2010
Tony Hsieh, originally an investor and advisor to the online footwear company, Zappos, joined the company in 2000, serving as the co-CEO. His partner, Nick Swinmurn, was intent on building the next internet retailing powerhouse and satisfying customers’…