This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.
Publicly available cases in this collection are distributed by Harvard Business Publishing and The Case Centre.
Stanford case studies with diverse protagonists, along with case studies that build “equity fluency” by focusing on DEI-related issues and opportunities are listed in the Case Compendium developed by the Center for Equity, Gender and Leadership at the Berkeley Haas School of Business.
kaChing
Kevin Donnelly, a junior partner at up and coming venture firm New Wave Ventures, has invested in NOW!, a start-up consumer internet company. Kevin and Mark Rosen, NOW!’s founder, agree to hire a new CEO, Todd Brown, to lead and develop a compelling…
An initial public offering (IPO) is the first sale of stock or shares by a company to the public. IPOs are often issued by smaller, younger companies seeking capital to expand, although they can also be done by large privately owned companies looking to…
Optigen
The case highlights the evolution of a wide-area-network (WAN) optimization company from its founding day to its potential IPO. It explores the various challenges faced by management along the way, both in terms of determining what characteristics are…
By 2008, Jack Ma, CEO of Alibaba.com Inc., was in a position to consider how to fortify Taobao’s dominant position in China’s online consumer-to-consumer (C2C) market. Ma and his company had come a long way since May 2003, when they first launched the…
Vocera Communications (B) is a company update as of 2007, after a new CEO/Chairman was hired. The company had evolved over the years into a healthcare technology company, and several other significant changes had taken place, specifically regarding…
In 2002, Baker Hughes was accused of violating the Foreign Corrupt Practices Act (FCPA). This case describes the actions taken by the company in response to those accusations. These include hiring a third-party law firm to undertake an independent…
Netflix was among a small group of Silicon Valley companies to emerge from the technology bubble of the late 1990s a clear winner in terms of growth, market share, and profitability. That Netflix was able not only to prevail over this competition but also…
Mary Simmons (A)
These vignettes follow Mary Simmons as she progresses through her career in marketing at Proctor & Gamble and then later when she started her own consumer product company. In both vignettes, Mary is faced with an ethical dilemma regarding the marketing of…
Mary Simmons (B)
These vignettes follow Mary Simmons as she progresses through her career in marketing at Proctor & Gamble and then later when she started her own consumer product company. In both vignettes, Mary is faced with an ethical dilemma regarding the marketing of…
This case takes an inside look at CEO succession planning at Energy Corp. The case provides an overview of various models of succession planning, including external search, COO appointment, a horse race, and the inside-outside model. The case then…
In 2008, more than 750 million cell phones were produced in China. A significant portion (20 percent, or about 150 million units) of these phones were produced by Shanzhai companies. These companies had rapidly taken a significant share (about 10 percent)…
In July 2006, Barracuda became the largest investor in Tarco International. In a meeting with management, Barracuda’s managing director advised that strong measures needed to be taken to improve operating performance. If management failed, Barracuda would…
This case is a follow up to CG-20A, and explains the actions taken by Tarco in response to threat from activist investor Barracuda. The case explains how the company relied on an analysis of its shareholder base and predictive proxy voting to inform its…
Valley Systems (A)
In Part A, Valley Systems, a computer hardware company which manufactures high performance internetworking systems, was six months post-IPO and struggling to make their quarterly earnings. Matt Tucker, the company’s CEO, was very concerned about the…