Robert Burgelman, Maalika Manoharan
2009
Zuora Inc. is a leading startup company in the Software as a Service (SaaS) billing and payments area, which needs to strategically position itself in the face of the emergence of Cloud Computing. CEO Tien Tzuo and his team must identify the market…
Nathan Blair, Lyn Denend, Stefanos Zenios
2009
As director of the California HealthCare Foundation’s (CHCF) Innovations for the Underserved program, Margaret Laws’ goal was “to reduce barriers to efficient, affordable healthcare services for the underserved.” The path to achieving this goal took…
Robert Burgelman, Andrew Grove, Debra Schifrin
2009
This case covers the coal industry and clean coal initiatives in the Unites States and China. Coal is a crucial source of global energy, but coal-fired plants are environmentally unfriendly and are a major contributor to greenhouse gas emissions. One way…
Jennifer Aaker, Victoria Chang
2009
Stories are all around us. Stories move us, make us feel alive, inspire us to be more than we would be otherwise. Our appetite for stories is a reflection of the basic human need to understand patterns of life — not merely as an intellectual exercise…
Jennifer Aaker, Victoria Chang
2009
Case study B for How to Tell a Story contains various storytelling exercises.
Also see M323A: How To Tell A Story (A).
Hau Lee, Erica Plambeck, Maria Shao
2009
The Institute of Public & Environmental Affairs, founded and led by prominent Chinese environmentalist Ma Jun, was a small non-profit organization with an outsized mission. The Beijing-based group aimed to be a catalyst in “greening” China’s…
Glenn Carroll, Maria Shao
2009
In 2008, Maria Yee Inc. occupied a unique position as a premium “green” household furniture maker with two direct-owned factories in China and distribution through several large U.S. retailers. Yee, a Chinese-born entrepreneur in California, founded her…
Jennifer Aaker, Victoria Chang
2009
In early 2007, Barack Obama was a little-known senator running for president against Democratic nominee and household name, Hilary Clinton. But on November 4, 2008, Obama made history as the first African American to win the election against Republican…
Robert Burgelman, Andrew Grove, Debra Schifrin
2009
The case covers and analyzes the major players in the Electric Car Industry, with a focus on the United States and China. The case looks at start-ups and incumbent automakers, battery makers, retrofitters, utility companies and the government. In 2009…
Victoria Chang, Debra Meyerson
2009
Green Dot was a charter management organization (CMO) based in Los Angeles, California (L.A.), a city that housed the second-largest school district in the country. The Los Angeles Unified School District (LAUSD) was known for its largely ethnic student…
Laura Arrillaga-Andreessen, Victoria Chang
2009
Tom Siebel, founder of Siebel Systems, created the Siebel Foundation in 1996. In 2005, Siebel came to learn about the prevalence and devastating economic and human costs of methamphetamine (“meth”) abuse across the country, particularly in Montana. Meth…
Jennifer Aaker, Victoria Chang, Robert Chatwani
2009
Sameer Bhatia was a 31-year-old South Asian American Silicon Valley entrepreneur who had started a company called MonkeyBin in 2000, the first online community and consumer marketplace for barter or trade, and then a mobile gaming company, Octane…
Nathan Blair, Maureen McNichols
2009
This case takes an in-depth look at the events and causes leading to the U.S. government bailout of American International Group. Source material includes testimony before Congress, AIG’s public disclosures and various news articles. The case tells the…
George Foster, Martin Haemmig, Ning Jia, Sara Leslie, Joseph Piotroski, Jennie Tung
2009
Since its official launch in January 2000, Baidu.com, Inc. (Baidu) quickly grew to become the leading Internet search engine in China. After three rounds of private funding, Baidu registered to go public on the NASDAQ Stock Market (Ticker Symbol: BIDU)…
Jocelyn Hornblower, Mark Leslie
2009
The case follows Shai Agassi as he pursues a new business opportunity and eventually launches Better Place, a company focused on ridding the world’s dependence on oil by creating and maintaining electric vehicle recharge networks. It covers the idea…
Joel Peterson; Bethany Coates
2009
In August 2009, Brian Spaly and Andy Dunn, cofounders of Bonobos Inc., a men’s pants company, were at an impasse over how the company should be run going forward. Spaly, the chairman and head designer, had originally started the business by selling…
Nathan Blair, Maureen McNichols
2009
Dennis Kozlowski took over the helm of Tyco International, Ltd. (Tyco) in 1992. By the end of its 2001 fiscal year, Kozlowski’s Tyco had made over 100 announced acquisitions with total revenues in excess of $30 billion (Exhibit 1). Kozlowski’s strategy…
George Foster, David Hoyt
2009
In 2003, Focus Media pioneered digital outdoor advertising in China, placing LCD displays in locations in leading commercial buildings that had high traffic and waiting times, such as lobbies and elevator waiting areas. The company leased space from…
George Foster, David Hoyt
2009
This case continues the story of Focus Media begun in E-330A, with developments in 2008. During this year, the company’s stock collapsed, and it ended the year by selling its core business to SINA, a company that it had contemplated purchasing at the end…
Victoria Chang, William Guttentag, Roderick Kramer
2009
Kevin Reilly, at forty-six years old, had one of his first television executive experiences in the drama department at NBC, had-like many others-experienced his fair share of drama. What he described as the “three toughest years of my career” were at NBC…
Andrew Rachleff, Bethany Coates
2009
As Jason Kilar, CEO of Hulu, drove to his fledgling company’s board meeting in September 2007, he thought about what he wanted to accomplish. His plan for the three-month-old start-up, a video distribution website born out of a joint venture (JV) between…
Andrew Rachleff
2009
As he sat at his July, 1998 board meeting, Carl Mitchell was speechless. His board of directors had just told him that it had unanimously decided that he should be replaced as chief executive officer of Indigo, Inc. For the past three years, Carl had…
Claire Magat, John Morgridge
2009
Scott Weiss, CEO of IronPort, a leading internet security company, is contemplating an acquisition offer from Cisco Systems in November of 2006. Although Weiss had originally intended for IronPort to IPO, a series of events have occurred that have made…
Mark Leslie, Mark Stevens, Claire Magat
2009
The case opens with Dave Hersh, CEO of Jive Software, calling an all-hands meeting. After a record revenue year in 2007, Jive grew its sales force too quickly and missed its third quarter plan for 2008. Hersh was forced to conduct a massive lay-off…