George Foster, Jeffrey Eisen
2002
Sportvision faces challenges in establishing itself as a long-term player in the sports technology industry. Sportvision relies on strong relationships with television networks that utilize its technology, but the negotiating power lies squarely with the…
Sheila Bonini, Emily Knapp, William Meehan III
2002
Paul Nicholson, Oregon Shakespeare Festival (OSF) Executive Director, announced that he would retire at the end of the 2012 season, after a 32-year tenure at OSF. His successor, only the third in 77 years of existence, would take over during the final…
Jeff Eisen, Charles Holloway
2002
Escalate quickly changes order management product strategy – several times — to adjust to a rapidly changing market and economy.
Charles Holloway, David Hoyt
2002
In January 2000, Microsoft was taking final bids for the assembly and test of the Xbox. The product was scheduled for introduction and volume shipments in late 2001. The leading electronics manufacturing services (EMS) companies, including Flextronics…
Andrea Higuera, Charles Holloway
2002
The purpose of this Industry Note is to provide an overview of the market for Supplier Relationship Management (SRM) Software and to understand the issues that executives face in utilizing software to help manage supplier relationships. This note first…
Victoria Chang, Chip Heath
2002
This case study explores how Thomas Edison developed a strategy for widespread acceptance of electric lighting and electricity more broadly. Indeed, gaining acceptance of electric lighting was not an easy feat. Major U.S. cities, including New York City…
Victoria Chang, Chip Heath
2002
This case study explores how Thomas Edison developed a strategy for widespread acceptance of electric lighting and electricity more broadly. Indeed, gaining acceptance of electric lighting was not an easy feat. Major U.S. cities, including New York City…
Victoria Chang, Chip Heath
2002
This case explores Lexicon Branding’s unique branding and naming strategy and its naming of a Procter & Gamble (P&G) dry mop device. Since 1982, the firm had named over 1,800 companies, products, and services, and had developed and honed a naming…
Victoria Chang, Chip Heath
2002
This case explores Lexicon Branding’s unique branding and naming strategy and its naming of a Procter & Gamble (P&G) dry mop device. Since 1982, the firm had named over 1,800 companies, products, and services, and had developed and honed a naming…
Chip Heath, David Hoyt
2002
In March 1991, MCI, a distant second to AT&T in the long-distance telephone market, introduced “Friends and Family,” a new approach to long-distance service. Under this plan, subscribers could set up “calling circles” in which calls within the circle were…
Chip Heath, David Hoyt
2002
In March 1991, MCI, a distant second to AT&T in the long-distance telephone market, introduced “Friends and Family,” a new approach to long-distance service. Under this plan, subscribers could set up “calling circles” in which calls within the circle were…
Chip Heath, David Hoyt
2002
In March 1991, MCI, a distant second to AT&T in the long-distance telephone market, introduced “Friends and Family,” a new approach to long-distance service. Under this plan, subscribers could set up “calling circles” in which calls within the circle were…
George Foster, Susan Mackenzie
2002
CEO Phillip Merrick was proud of webMethods’ success in growing its international business. International revenues comprised 27 percent of total revenues in 2001, compared to a standing start in November 1999, when webMethods opened its first office in…
Susan Mackenzie, R. McKern
2002
The case provides an historical and current view of the political, economic, and social conditions in Romania.
Susan Mackenzie, R. McKern
2002
On June 30, 1997, Jean-Louis Touati, Lafarge senior vice president of strategy and development, reviewed the company’s proposal to the Romanian government for the acquisition of Romcim, a cement manufacturing business being privatized through the Romanian…
Victoria Chang, George Foster
2002
This case explores the challenges Computershare, a share registry firm, faces while trying to grow globally through acquisitions. The case outlines Computershare’s phenomenal growth since its founding in 1994 in Melbourne, Australia. By 2001, the…
H. Grousbeck
2002
The eBay case describes three management situations in the context of company growth and organizational change. The first is deterioration of customer service as a result of rapid customer and transaction growth early on. The second is the announcement…
H. Irving Grousbeck
2002
The Guthrie brothers – Kent, Chris and Brett – greeted friends and colleagues as they entered Sonia’s, a family run establishment at the edge of the town square in Bowling Green, KY. Well known in the rolling hills city of 49,000, the Guthries were…
Janet Feldstein, Peter Wendell
2002
This case follows the entrepreneurial experience of Buck French, a recent Harvard Business School graduate, who founded OnLink Technologies, a high technology company serving the Building Products Industry. The case follows the company’s creation and…
H. Grousbeck, Andrea Higuera
2002
This case begins by providing an overview of the founding and building of Spa West, Inc. In 1998, Christina Clifford, a Stanford business school graduate with years of experience, returned to her hometown of Seattle, Washington and started to develop the…
George Foster, Roderick Morris
2002
It had been about 18 months since the initial collapse of the IPO market, and much had changed at Beatnik. Lorraine Hariton had endured one of the most challenging times of her professional career. As CEO of Beatnik, she had responded to changing market…
H. Grousbeck, Andrea Higuera
2002
This case offers students a view into some of the day-to-day management issues faced by entrepreneurs managing a growing business. The case starts by providing background information on the Gordon Biersch Brewing Company, which was founded by Dan Gordon…
Janet Feldstein, H. Grousbeck
2002
Two vignettes: 1)The first vignette addresses a graduating MBAs decision between two job offers: one from a small start-up and one from a larger more established company. The second vignette features a CEO who is forced to layoff a significant portion…
H. Grousbeck, J. Feldstein
2002
This case introduces Amy Baker, a self-proclaimed “born entrepreneur” who seeks out and finds an
entrepreneurial opportunity to pursue. She founds a skin-case company, Nature’s Cure, that produces a
mass merchandise line of homeopathic acne remedies. The…