Victoria Chang, George Foster
2001
This case discusses the challenges a Singapore-based company faced in attempting to become a global player in the supply chain management software market. The company experienced early successes as a regional company and in March 1999, relocated its…
Christopher Flanagan, George Foster
2001
This case examines the challenges encountered by a start-up company that seeks to operate on a global basis virtually from day one. Based in Mountain View, California, NetLogic Microsystems is a fabless semiconductor company that was founded by a…
Christopher Flanagan, H. Grousbeck, Nick Mansour, Joseph Welsh
2001
This case examines the career decisions made by John Stanton, a young MBA graduate who goes on to an extremely successful career in the wireless communications industry. Starting with his decision to enter Harvard Business School, the case chronicles John…
Janet Feldstein, H. Grousbeck
2001
Synopsis and situational context. (Do not reveal the solution of the case). This case tells the story of Nathaniel Durant, a charismatic young entrepreneur and recent graduate of Stanford’s Graduate School of Business, who starts an internet-based…
Antonio Davila, Daniel Oyon
2001
Logitech acquired Quickcam in 1998 for the rights to an established brand (see Logitech A). After the acquisition, the main challenges the new CEO had faced were to bring together the various groups to form one company and to explicitly shift strategy…
Antonio Davila, Daniel Oyon
2001
Logitech International was a leading maker of mice and other devices for controlling computers, including PC cameras. In 1998, the new CEO learned that the Quickcam business unit of Connectix was for sale, an offer the founders had rejected because the…
William Barnett, Glenn Carroll, Victoria Chang
2001
On March 2, 1999, Hewlett-Packard (HP) announced a plan to create a separate company, subsequently named Agilent Technologies, made up of HP’s businesses in Test and Measurement, Semiconductor Products, Healthcare Solutions, Chemical Analysis, and the…
William Barnett, Glenn Carroll, Victoria Chang
2001
On March 2, 1999, Hewlett-Packard (HP) announced a plan to create a separate company, subsequently named Agilent Technologies, made up of HP’s businesses in Test and Measurement, Semiconductor Products, Healthcare Solutions, Chemical Analysis, and the…
Robert Burgelman, Philip Meza
2001
This case describes the evolution of Amazon.com from its inception in 1996 as an online bookseller, to its position in 2001 as a globally recognized e-commerce brand. Through an interview with Amazon.com founder and CEO Jeff Bezos, this case reviews the…
Jung Choi, William Meehan III
2001
Synopsis and situational context. (Do not reveal the solution of the case). Ashoka is a professional global organization that identifies and invests in individuals who have ideas for far-reaching social change by electing them to a fellowship of social…
Robert Burgelman, Philip Meza
2001
Disney has long been an industry leader in content creation. The company has a successful history of creating both animated and live action films and television programming as well as multi-purposing its content for alternative forms of consumption…
Glenn Carroll, Victoria Chang
2001
The senior management team at Dreyer’s Grand Ice Cream faced a number of external difficulties in June 1998 that were some of the most challenging problems ever faced by the company. Problems included profitability issues, record-high butterfat prices…
Glenn Carroll, Victoria Chang
2001
Discusses the strategies for restructuring the company.
David Baron, D. Hoyt
2001
eBay hosts the world’s largest online trading community. Members of this community buy and sell in auctions conducted on the eBay website. The success of this marketplace depends on the ability of buyers and sellers to feel secure in conducting…
Antonio Davila, Janet Feldstein, George Foster
2001
This case reviews eBay’s very successful international expansion history, and introduces its latest decision –whether or not to pursue an opportunity to expand its presence in Latin America. At the opening of the case, eBay is the world’s largest online…
Robert Burgelman, Philip Meza
2001
Electronic Arts is a leader in the creation and distribution of game content for consoles and PCs. The company operates in an extremely challenging environment and must navigate challenges such as console platform transitions while continuing to produce…
Robert Burgelman, Clayton Christensen
2001
This case amalgamates several cases concerning strategic decision making at Intel Corporation. The case discusses the company’s decisions surrounding its entry and exit from several lines of businesses, most involving varieties of semiconductors that…
David Baron, Alan Wiseman
2001
The case describes the debate surrounding Internet taxation when H.R. 3709, the “Internet Non-Discrimination Act” was passed, on May 10, 2000. The act provided a five-year extension of an existing moratorium on new Internet taxes that had been due to…
Jeffrey Pfeffer, Victoria Chang, Kimberly Elsbach
2001
Following the events of December, 1997, Jeffrey Sonnenfeld founded a new, nonprofit center for studying leadership and continued to hold the CEO conferences that he had organized while at Emory. He subsequently sued Emory University, a suit that was…
Blair Boardman, Thomas Hellmann
2001
When the first Discovery Zone, opened January 2, 1990, was immediately popular, chairman Jorgensen and his small team decided to open multiple stores quickly in the belief that whoever was first would own the business. They decided to use franchising as…
William Barnett, Christopher Flanagan, Jason Salgado
2001
This case examines an entrepreneur’s efforts to capitalize on what he considers to be a greenfield opportunity in the entertainment industry. Believing there to be a relatively under-served market for world-class, indoor, mid-sized live entertainment…
Robert Burgelman, Vik Murthy, Paul Staelin
2001
This case examines the strategic position of Rambus, Inc. The company designs, develops, and licenses high-speed chip connection technology to enhance the performance and cost-effectiveness of computers, consumer electronics, and communication systems…
Thomas Hellmann
2001
The founders of a software company met their first round milestone of building an operational prototype that directs the flow of information across networks. The company now has to develop a business plan. The company’s original intent was to sell…
Thomas Hellmann
2001
SpiffyTerm, Inc. is a fictional case that is meant to teach students about the term sheets commonly used in venture capital deals. At the time of the case, the three company founders concentrate on understanding the term sheet just received from a…