Mary Barth, David Hoyt
2000
A-166C (Subsequent Developments) provides additional information about later developments. Cases B and C are important in providing a full discussion of the issues.
Tyee Harpster, Garth Saloner, A. Michael Spence, Meredith Unruh
2000
In April 1999, Matt Glickman, CEO and co-founder of BabyCenter, an online provider of content, community, and commerce for new and expectant parents, was facing many new competitors. Pure-play online baby companies kept popping up and traditional…
Haim Mendelson, Daricha Techopitayakul, Philip Meza
2000
This case study describes and contrasts the journeys of four brokerages into cyberspace: discount broker Charles Schwab; and full-service brokers Merrill Lynch, Morgan Stanley Dean Witter and PaineWebber. While online brokers had designed their business…
John Morgridge, Keith Sigg
2000
The case examines the issues surrounding an acquisition bid by Cisco for Cerent, an optical networking company. At the time of the case, in August 1999, Cerent had recently filed for an initial public offering. Several other optical networking companies…
George Parker, Margot Sutherland
2000
On April 9, 1999, Gordon Bethune, chairman and chief executive officer of Continental Airlines (CAL) reviewed a memorandum to the company’s board of directors recommending a repurchase (stock buyback) of up to $500 million of common stock. The…
Joel Podolny, Sarah Herrlinger
2000
D’Arcy faces a situation where political unrest may force them to leave a market that they have spent 10 years trying to establish a presence. As a client services company, they have entered most markets at the request/demand of their global clients who…
Eric Marti, Garth Saloner, A. Michael Spence
2000
This business case study describes the traditional dealership channel for retailing new cars, and provides data on how the dealership value chain was coming under attack in late 1999 from online buying services (OBSs) and others. The case presents…
Garth Saloner, A. Michael Spence, Christopher Thomas, Elizabeth Urban
2000
Many resources are required to turn business ideas into established, successful companies: funding, business strategy development, human resources, technology, real estate, finance and accounting, as well as the basics - photocopiers and office space. To…
Robert Burgelman, Garth Saloner, Christopher Thomas
2000
In 2000, the promise of e-markets was an electronic, Internet-based commerce arena for a group of buyers and suppliers within an industry, geographic region, or affinity group. The key concepts were aggregation and intermediation: formerly point-to-point…
Katherine McIntyre, Ezra Perlman, Garth Saloner, A. Michael Spence
2000
One of the first bricks and mortar retailers to venture online, Gap Inc., headquartered in San Francisco, was widely considered an e-commerce pioneer in an industry renowned for its resistance to change. Long before other apparel companies were even…
Garth Saloner, Michelle Moore, Cara Snyder
2000
This business case study describes the development of a new, Internet-focused strategy for Hewlett-Packard led by Nick Earle, President and Chief Evangelist of E-Services.Solutions (ESS), a 90 person group in HP’s Cupertino, California offices. The case…
Lyn Denend, Charles Holloway, Hau Lee, Terry Taylor
2000
The advances of the internet has enabled some companies to dematerialize their products so that digital versions of their products can be personalized and shipped to customers without the usual logistics costs and delays. Once this is achieved, then the…
Kasey Craig, Garth Saloner, A. Michael Spence
2000
This business case study describes the issues Karen Brown Hebert, publisher of Karen Brown Guides, had to assess in mid-1999 when she was considering an offer from a major online travel site to distribute her high quality travel guides over the Internet…
Katherine McIntyre, Ezra Perlman, Garth Saloner, A. Michael Spence
2000
This business case study focuses on NIKE, an athletic shoe and apparel seller, in late 1999. Mary Kate Buckley, general manager of nike.com, must plan NIKE’s direct-to-consumer sales strategy and its policies and rules for on-line sale of NIKE products…
Laura Kopczak, Hau Lee, Seungjin Whang
2000
This note provides an overview of some current issues in logistics: the rise of third party logistics, substitution of information flows for physical flows, the economics of logistics and international logistics.
Garth Saloner
2000
This case describes various forms and purposes of auctions. It then surveys the remarkable development of consumer-to-consumer (C2C), business-to-consumer (B2C), and business-to-business (B2B) online auctions, and profiles companies that specialize in…
Garth Saloner, Kostas Sgoutas, A. Michael Spence
2000
This case study provides numerous on-line examples that either support or challenge the theory that prices on the Internet will decline and brand loyalty will be threatened. As the theory goes, intense competition to try to acquire and retain online…
Eric Marti, Garth Saloner, A. Michael Spence
2000
This business case study focuses on QRS, a highly successful, fast-growing company that has carved a strong niche in providing electronic data interchange (EDI) and other electronic-commerce services to the retail industry. In July 1999, CEO John Simon…
Eric Marti, Garth Saloner, A. Michael Spence
2000
This business case study describes the efforts of the German software giant SAP AG in late 1999 to extend its business beyond its core market for enterprise resource planning (ERP) applications. Faced with a slowing growth rate in the demand for ERP…
Mary B. Barth, Justin I. McEntee
2000
An equity research analyst is trying to decide how to analyze Silicon Graphics’ financial performance. The company reports net income but discloses that it would have had a net loss if its employee stock option-based compensation had been recognized as an…
Michael Guigley, Joel Podolny
2000
In January 1994, Danie Niemandt, General Manager for South African Breweries operations in Tanzania, must determine what his company, Tanzania Breweries, should do in response to the entry of a new competitor in its market. South African Breweries has…
Garth Saloner, A. Michael Spence
2000
This business case study focuses on the QRS, a provider of demand chain management services to participants in the global consumer goods demand chain, needed to make to address a new Web-based business concept, Tradeweave. The company was interested in…
John Glynn Jr., K Sigg
2000
The DoDots case chronicles the financing history of this Internet startup and its relationships with its investors from the Company’s inception through its efforts to raise its second round. The case examines various stages that the Company goes through…
Robert Burgelman, Andrew Grove, Eric Marti
1999
This case and “The Wireless Communications Industry: After AT&T McCaw” case together, provide a broad picture of the evolving telecommunications industry. They can be used to discuss the impact of major changes in regulatory context and major…