Charles O'Reilly III
1998
New United Motors Manufacturing, Inc. (NUMMI) is a joint venture between General Motors (GM) and Toyota. Begun in 1983, NUMMI continues to be one of the most efficient of U.S. manufacturing plants and produces automobiles that are at the top of the…
Harold Grousbeck, Alex Tauber
1998
Dan Moss chronicles the protagonist’s roll-out of a new organizational structure for Club Sports International’s (CSI’s) six athletic clubs in Denver, CO. By late 1997, CSI had grown into the largest privately owned chain of upscale clubs in the United…
Charles Holloway, John Morgridge
1998
This case chronicles the origin of Astra Communications, later called Synoptics. Andy Ludwick and Ron Schmidt formed the company after incubating it in Xerox PARC. The two tried unsuccessfully to convince Xerox divisions and Ethernet vendors to…
William Barnett, Lauren Dutton
1998
In 1991, Michael Malcolm had an idea for a start up company. He contacted Dave Hitz and James Lau, two respected engineers with whom he had worked at Auspex. Malcolm’s idea was a simple, special-purpose file server that would perform the same function…
Charles A. Holloway, H. Irving Grousbeck, Alex Tauber
1998
This teaching note instructs on three major methods to value entrepreneurial companies and uses an example to illustrate each method. The three methods are Balance Sheet Valuations, Income Statement Valuations, and Discounted Cash Flow. For each of the…
Harold Grousbeck, Alex Tauber
1998
David Dodson (II) primarily chronicles the protagonist’s efforts to manage a company in distress. In May 1995, Dodson purchases Auto Palace, an auto parts retailer in New England, from Rite Aid for $59 million (plus fees and expenses). Dodson plans to…
Harold Grousbeck, Alex Tauber
1998
This case chronicles the origin of InterMarket, a software tools company developing advertising tools for the emerging Internet advertising market. Two business school graduates get excited about the possibilities that the Internet offers and decide to…
Harold Grousbeck, A Tauber
1998
This teaching note discusses the market for investments from private, non firm-related, investors, mostly high net-worth individuals. Some of the topics are: the growing scale of angel investors, their investment characteristics, the inefficiency of this…
Jeff Chambers, Alex Tauber
1998
This case continues the story of McAfee Associates from the A case. The company decided to take the investment from the two prominent VC firms and focus on building the company. The company recruited a senior management team and went public in October…
Jeff Chambers, Alex Tauber
1998
This case tells the story of McAfee Associates, which was the leader in anti-virus software. The case gives extensive background on John McAfee, the founder, as well as the anti-virus software industry as it emerged in the late 1980’s and early 1990’s…
Daniel Kessler
1998
The executive director of the Asian Neighborhood Design (AND) attempts to quantify the potential financial and social return for investors in his nonprofit enterprise. AND seeks to raise $2.27 million. However, as a nonprofit organization, it cannot offer…
John Glynn Jr., Joseph Welsh
1998
This case tells the story of two people who started Asset Software, portfolio management software for professional money managers. The case gives background on the two founders and the process they undertook to start the company and develop the first…
Erik Brynjolfsson, Jean-Claude Charlet
1998
Supplements the (A) case.
Jacquelyn Thomas, Michael Rosenstein
1998
Describes the organizational, strategic, and tactical challenges that Dell Computer faces as it develops a new laptop computer that is targeted at home and small business users. Portrays the challenges that the firm faces as it attempts to manage its…
Robert Burgelman, J Kolotouros
1998
Discusses the strategic challenges facing Disney in 1996, especially those relating to the proliferation of digital content and the influence of information…
Joel Podolny, John Roberts
1998
In the 1990s many international brewers sought to enter the Chinese beer market, using a variety of strategies that differed in geographic and market segment choices, the use of alliances importing versus local production, acquisitions versus greenfield…
Jeffrey H. Moore
1998
Medpro is evaluating a proposal to replace its service bureau contract with a turnkey system to provide enterprise-wide information. The system is a critical consideration in support of an FDA clinical study for a new implantable hearing aid.
William Barnett, Aimee-Noelle Swanson
1998
SkyStream, based in Mountain View, California, is a technology firm that caters to both service providers and equipment manufacturers in the broadcast industry (satellite, cable and terrestrial.) SkyStream offers a line of products that take disparate…
Rick Brandt, Robert Burgelman, Dushyant Pandya
1998
Presents a review of the industry developing and using technologies related to fiber optics and their use in telecommunications.
Robert Augsburger, Victoria, Chang, William Meehan III
1998
When Beryl Buck, a Marin County, California widow, died on May 30, 1975 at the age of 75, she left $7.6 million “for exclusively nonprofit charitable, religious or educational purposes in providing care for the needy in Marin County, California, and for…
Jeffrey Pfeffer
1998
The SAS Institute is a large, growing software company headquartered in the Research Triangle in North Carolina. Founded more than 25 years ago, it has evolved a unique approach, given its industry, to developing and retaining talent including using no…
Robert Burgelman, Raymond Bamford
1997
For R.R. Donnelley & Sons, the period between 1995 and 1997 was marked by corporate restructuring, executive turnover, and an increasingly competitive environment. The emergence of the Internet and other digital technologies created threats, challenges…
Robert Burgelman, Raymond Bamford
1997
By 1997, Wells Fargo had emerged as a leader in utilizing electronic services, especially the Internet, for the delivery of financial services. This case describes the emergence of electronic banking at Wells and the changes in the external environment…
John Roberts
1997
In the late 1980s and early 1990s, under the leadership of newly-appointed Chairman and CEO George Willis and President Donald Hastings, the Lincoln Electric Company undertook a global expansion strategy. The celebrated Cleveland-based manufacturer of…