Garth Saloner, A Michael Spence, James McJunkin, Todd Reynders
1997
This business case study focuses on Cisco’s strategy of using acquisitions and alliances to gain access to world-class technologies and people. In June 1997, Mike Volpi, vice president of business development, was considering how Cisco Systems, based in…
Mary Barth, Linda Bethel, Evelyn Hu, Paul Reist
1997
Quaker Oats acquired Snapple less than one year ago for $2 billion. Snapple’s sales were declining, calling into question the value of the $1.3 billion in goodwill Quaker Oats had recognized at the acquisition. Quaker Oats management needs to decide what…
Thomas Hellmann, Wassilis Chamalidis, Giuseppe Curatolo, Michael Schmier
1996
After completing an LBO, Joe Rossi, the new CEO of Cambia Vision, faces the challenge of redefining the strategy of a small firm that competes against.
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Thomas Hellmann, Wassilis Chamalidis, Giuseppe Curatolo, Michael Schmier
1996
After completing an LBO, Joe Rossi, the new CEO of Cambia Vision, faces the challenge of redefining the strategy of a small firm that competes against large competitors in the maturing market for intraocular lenses. Joe Rossi not only changes the domestic…
homas Hellmann, Jeff Blackburn, Stephanie Kozinski, Matthew Murphy
1996
Symantec includes acquisition of entrepreneurial companies as part of its growth strategy. This case examines the motivation for each party to engage in the transaction and focuses on how Symantec manages the process of the acquisition, from the initial…
Paul Pfleiderer, Thomas Hellmann
1996
This study critically analyzes the involvement of the U.S. commercial banking sector in the provision of funds and financial services to the U.S. venture capital industry.
Robert Burgelman, Carrie Oliver
1996
Discusses the strategic challenges facing Electronic Arts in 1995 as they try to maintain their leading position in the video game industry. Addresses the evolution, competitive environment, and key trends in the industry, as well as the position and…
David Baron, Michael Ting, Keith Krehbiel, Erik Johnson, Daniel P. Kessler
1996
This case focuses on non-market strategy formulation by a high technology company to obtain a congressional directive requiring the Federal Communications Commission (FCC) to establish an open architecture standard that would allow its control network…
David Baron, Michael Ting, Erik Johnson
1996
This case focuses on nonmarket strategy formulation by a high technology company to obtain a congressional directive requiring the Federal Communications Commission (FCC) to establish an open architecture standard that would allow its control network…
Charles Bonini
1996
Global Financial, a subsidiary of a major heavy equipment manufacturer, makes loans to customers for purchases of the parent company equipment. Global Financial’s loan application process is the major subject of this case. Customers are unhappy with the…
Joanne Martin, Debra Meyerson
1996
Consists of eight separate parts. These parts can be used separately, a few at a time, or all eight at once. Link.Com: A Silicon Valley Legend is a short introduction that provides a brief overview of the company. Link.Com is a large, multinational…
Chuck Glew, Rajiv Lal, Mark Lotke, Mario Palumbo, Marc Schwartz
1996
ETrade pioneered the electronic deep-discount brokerage business and experienced phenomenal growth by making extensive use of technology to achieve significant cost advantages over traditional firms. ETrade’s strategy has been to pass these cost savings…
Mitchell Kristofferson, Rajiv Lal
1996
The transition to value pricing required changes in product development as well as in the roles of brand managers and the sales force, and coincided with a significant drop in both shipments and sales. In championing such a radical change, Durk Jager had…
Mitchell Kristofferson, Rajiv Lal
1996
Executive vice president Durk Jager was convinced that the huge sums being spent on trade and consumer promotion could be put to better use, and that P&G should overhaul its pricing strategy to one of consistent list prices with little, if any…
Rajiv Lal, Doug Okun
1996
News that Wal-Mart, the biggest, most powerful retailer in the world, was entering the Canadian market with an instant presence by buying 122 Woolco stores caused pandemonium at Hudson’s Bay Co. (HBC) and its Zellers discount chain. Faced with the…
Rajiv Lal, Jennifer Lawrence, Josie Parr
1996
Orchard Supply Hardware (OSH) built a successful business in the northern California home improvement market. Despite strong competition in the industry, OSH had clearly defined its position and was able to stay in the market with dominating players such…
Toni Cupal, Hau Lee, Steven Plous
1996
In this case, HP is considering whether to design its laser jet printer products to include a universal power supply that can work at both 110 volts and 220 volts. The project team must quantify the costs and benefits, and reconcile the differing…
Seungjin Whang, Hau Lee, G. Schmidt
1996
Case (A) deals with logistics and incentives at Tong Yang Cement.
James Van Horne
1996
The Marriott case provides a springboard for general discussion of corporate restructuring and the creation/destruction of value. The central issue is the transfer of wealth from bondholders to stockholders, and whether it is proper for a company to…
J. Van Horne
1996
This case involves a Treasury bill auction and the bidding for bills by a recognized, primary security dealer. The procedures involved in a Treasury action are described as are possible bidding strategies. Factors influencing a bid, including supply, Fed…
James Van Horne
1996
This case concerns the long-term financing of a large advertising firm. The financing alternatives are: utilization of bank lines of credit; a private placement term loan; 20-year debentures in the public market; and common stock. The company is burdened…
John Glynn Jr., Brian Keare
1996
This case chronicles Trident Health, a British medical information company founded in April 1993 by Stan Shepherd and his partner Ray Jordan. The relationship between Stan and Ray began as an informal consulting partnership, as they attempted to…
H. Grousbeck, Brian Keare
1996
This case chronicles the story of the founding, life, and demise of Sierra Expressway, a small regional airline in California. It starts with the story of Dan Brumlik’s efforts to get Sierra Expressway off the ground and recruiting an initial management…
H. Grousbeck, Brian Keare
1996
The B case relates how this crisis was resolved and the aftermath of the IPO.