Browse or search publications from Stanford GSB faculty.
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Joshua Clarkson, Zakary Tormala, Derek Rucker
Personality and Social Psychology Bulletin
2011
Vol. 37
Pages 1415-1427.
John V. Petrocelli, Elise J. Percy, Steven J. Sherman, Zakary Tormala
Journal of Personality and Social Psychology
2011
Vol. 100
Issue 1
Pages 30-46.
S. Christian Wheeler
Consumer Insights: Findings from Behavioral Research
Marketing Science Institute
Cambridge
2011
Pages 67-68.
David Bruce Montgomery, Marvin B. Lieberman
Handbook of Marketing Strategy
Elgar
2011
David Dubois, Derek Rucker, Zakary Tormala
Journal of Marketing Research
2011
Vol. 48
Pages 1020-1032.
Jennifer Aaker, Melanie Rudd , Cassie Mogilner
Journal of Consumer Psychology
2011
Vol. 21
Issue 2
Pages 126–130.
Himanshu Mishra , Arul Mishra , Baba Shiv
Psychological Science
2011
Vol. 22
Issue 6
Pages 733-738.
Ab Litt, Senia Maymin, Baba Shiv
Psychological Science
2011
Vol. 22
Issue 4
Pages 523-531.
Kenneth G. DeMarree, Kimberly Rios Morrison, S. Christian Wheeler, Richard E. Petty
Personality and Social Psychology Bulletin
2011
Vol. 37
Issue 5
Pages 674-686.
Cassie Mogilner, Sepandar D. Kamvar, Jennifer Aaker
Social Psychological and Personality Science
2011
Vol. 2
Issue 4
Pages 395–402.
Ying Zhang, Szu-chi Huang
Journal of Consumer Research
December2010
Vol. 37
Issue 4
Pages 641-654.
Wesley R. Hartmann
Marketing Science
July2010
Vol. 29
Issue 4
Pages 585–601, Finalist for Little Award.
Uma R. Karmarkar, Zakary Tormala
Journal of Consumer Research
April2010
Vol. 36
Issue 6
Pages 1033-1049.
Nicole D. Mayer, Zakary Tormala
Personality and Social Psychology Bulletin
April2010
Vol. 36
Issue 4
Pages 443-454.
Shu-Chuan Chu, Szu-chi Huang
Journal of International Consume Marketing
March162010
Vol. 22
Issue 2
Pages 129-145.
Kimberly Rios Morrison, S. Christian Wheeler
Personality and Social Psychology Bulletin
March2010
Vol. 36
Issue 3
Pages 297-308.
A. Litt, Uzma Khan, Baba Shiv
Psychological Science
January2010
Vol. 21
Issue 1
Pages 118-125.
Stephen M. Nowlis, Ravi Dhar, Itamar Simonson
Journal of Marketing Research
January2010
Vol. 47
Issue 4
Pages 725-737.
Harikesh S. Nair, Puneet Manchanda, Tulikaa Bhatia
Journal of Marketing Research
2010
Vol. 47
Issue 5
Pages 883-895.
Ying Zhang, Szu-chi Huang, Susan M. Broniarczyk
Journal of Consumer Research
2010
Vol. 37
Issue 1
Pages 129-142.