Browse or search publications from Stanford GSB faculty.
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Ab Litt, Zakary Tormala
Journal of Consumer Research
2010
Vol. 37
Issue 4
Pages 584-598.
Jennifer Aaker, Kathleen D. Vohs, Cassie Mogilner
Journal of Consumer Research
2010
Vol. 37
Issue 2
Pages 224-237.
John Petrocelli, Joshua Clarkson, Zakary Tormala, Kristin Hendrix
Journal of Experimental Social Psychology
2010
Vol. 46
Pages 874-883.
Frances Chen, Julia Minson, Zakary Tormala
Journal of Experimental Social Psychology
2010
Vol. 46
Pages 850-853.
Echo Wen Wan, Derek D. Rucker, Zakary Tormala, Joshua J. Clarkson
Journal of Marketing Research
2010
Vol. 47
Issue 3
Pages 531-541.
Chezy Ofir, Itamar Simonson, Song-Oh Yoon
Journal of Marketing
November2009
Vol. 73
Issue 6
Pages 105-114.
Wei-ching Wang, Taofang Huang, Szu-chi Huang, Li-jung Wang
China Media Research
October2009
Vol. 5
Issue 4
Pages 47–62.
Aner Sela, Baba Shiv
Journal of Consumer Research
October2009
Vol. 36
Issue 3
Pages 418-433.
Wesley R. Hartmann, Harikesh S. Nair
Marketing Science
September2009
Vol. 29
Issue 2
Pages 366–386.
Leilei Gao, S. Christian Wheeler, Baba Shiv
Journal of Consumer Research
June2009
Vol. 36
Issue 1
Pages 29-38.
Aimee Drolet, Mary Frances Luce, Itamar Simonson
Journal of Consumer Research
June2009
Vol. 36
Issue 1
Pages 137-147.
Ricard Gil, Wesley R. Hartmann
Marketing Science
May2009
Vol. 28
Issue 6
Pages 1046–1062.
Sang-Hoon Kim, V. “Seenu” Srinivasan
Journal of Product Innovation Management
March2009
Vol. 26
Issue 3
Pages 278–290.
V. “Seenu” Srinivasan, Gordon A. Wyner
Proceedings of the Sawtooth Software Conference
2009
Pages 143–161.
Zakary Tormala, Victoria L. DeSensi , Joshua J. Clarkson , Derek D. Rucker
Journal of Experimental Social Psychology
2009
Vol. 45
Issue 1
Pages 149-154.
Joshua Clarkson, Zakary Tormala, Victoria DeSensi, S. Christian Wheeler
Journal of Experimental Social Psychology
2009
Vol. 45
Pages 436-439.
Sridhar Narayanan, Puneet Manchanda
Marketing Science
2009
Vol. 28
Issue 3
Pages 424-441.
Takehiko Isobe, Shige Makino, David Bruce Montgomery
Keio Business Forum
2009
Vol. 26
Issue 1
Pages 61 – 92.
Zakary Tormala, Victoria L. DeSensi
Personality and Social Psychology Bulletin
2009
Vol. 35
Issue 1
Pages 114-125.
Cassie Mogilner, Jennifer Aaker
Journal of Consumer Research
2009
Vol. 36
Issue 2
Pages 277-291.