Browse or search publications from Stanford GSB faculty.
Results for
Jennifer Aaker, Satoshi Akutsu
Journal of Consumer Psychology
2009
Vol. 19
Issue 3
Pages 267–270.
Michael Maimaran , S. Christian Wheeler
Journal of Marketing Research
December2008
Vol. 45
Issue 6
Pages 731-740.
Wesley R. Hartmann, Puneet Manchanda, Harikesh S. Nair, Matthew Bothner, Peter Dodds, David Godes, Kartik Hosanagar, Catherine Tucker
Marketing Letters
December2008
Vol. 19
Issue 3
Pages 287–304.
J.J. Clarkson, Zakary Tormala, D.D. Rucker
Journal of Personality and Social Psychology
October2008
Vol. 95
Issue 4
Pages 810-825.
Oliver Heil, David Bruce Montgomery
EMAC Chronicle
October2008
Issue 4
Pages 11.
Takehiko Isobe, Shige Makino, David Bruce Montgomery
Asia Pacific Journal of Management
September2008
Vol. 25
Issue 3
Pages 413-428.
Jonah Berger, Marc Meredith, S. Christian Wheeler
Proceedings of the National Academy of Sciences
July12008
Vol. 105
Issue 26
Pages 8846–8849.
S. Christian Wheeler, Kenneth G. DeMarree , Richard E. Petty
Journal of Experimental Social Psychology
July2008
Vol. 44
Issue 4
Pages 1035–1047.
Itamar Simonson
Journal of Consumer Psychology
July2008
Vol. 18
Issue 3
Pages 155–169.
Zakary Tormala, Joshua J. Clarkson
Social Cognition
June2008
Vol. 26
Issue 3
Pages 357-367.
S. Christian Wheeler, Kimberly Rios Morrison , Kenneth G. DeMarree , Richard E. Petty
Journal of Experimental Social Psychology
May2008
Vol. 44
Issue 3
Pages 882–889.
Song-Oh Yoon, Itamar Simonson
Journal of Consumer Research
January2008
Vol. 35
Issue 2
Pages 324-336.
Oded Netzer, James M. Lattin, V. “Seenu” Srinivasan
Marketing Science
2008
Vol. 27
Issue 2
Pages 185-204.
Wesley R. Hartmann, V. Brian Viard
Quantitative Marketing and Economics
2008
Vol. 6
Issue 2
Pages 109–137.
Hilke Plassmann, John O'Doherty, Baba Shiv, Antonio Rangel
Proceedings of the National Academy of Sciences
2008
Jennifer Aaker, Aimee Drolet, Dale Griffin
Journal of Consumer Research
2008
Vol. 35
Issue 2
Pages 268-278.
Itamar Simonson
Journal of Consumer Psychology
2008
Vol. 18
Issue 3
Pages 191–196.
Wendy Liu, Jennifer Aaker
Journal of Consumer Research
2008
Vol. 35
Issue 3
Pages 543-557.
Cassie Mogilner, Jennifer Aaker, Ginger L. Pennington
Journal of Consumer Research
2008
Vol. 34
Issue 5
Pages 670-681.
S. Christian Wheeler, Jonah Berger
Journal of Consumer Research
October2007
Vol. 34
Issue 3
Pages 357-368.