Browse or search publications from Stanford GSB faculty.
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Ricard Gil, Wesley R. Hartmann
Review of Industrial Organization
June2007
Vol. 30
Issue 4
Pages 325–347.
Zakary Tormala, Richard E. Petty
Journal of Experimental Social Psychology
January2007
Vol. 43
Issue 1
Pages 17–30.
J.V. Petrocelli, , Zakary Tormala, D.D. Rucker
Journal of Personality and Social Psychology
January2007
Vol. 92
Issue 1
Pages 30-41.
Wendy Liu, Jennifer Aaker
Organizational Behavior & Human Decision Processes
2007
Vol. 102
Issue 2
Pages 212-225.
Nidhi Agrawal, Geeta Menon, Jennifer Aaker
Journal of Marketing Research
2007
Vol. 44
Pages 100-113.
Harikesh S. Nair
Quantitative Marketing and Economics
2007
Vol. 5
Issue 3
Pages 239-292.
The Role of Self Selection, Usage Uncertainty and Learning in the Demand for Local Telephone Service
Sridhar Narayanan, Pradeep K. Chintagunta, Eugenio J. Miravete
Quantitative Marketing and Economics
2007
Vol. 5
Issue 1
Pages 1-34.
Zakary Tormala, J.J. Clarkson, R.E. Petty
Journal of Personality and Social Psychology
September2006
Vol. 91
Issue 3
Pages 423-435.
Donnel A. Briley, Jennifer Aaker
Journal of Public Policy & Marketing
2006
Vol. 25
Issue 1
Pages 53-66.
Jennifer Aaker
Journal of Consumer Psychology
2006
Vol. 16
Issue 4
Pages 343–347.
Wesley R. Hartmann
Quantitative Marketing and Economics
2006
Vol. 4
Issue 4
Pages 325-349, Inaugural Wittink Award.
Jennifer Aaker, Angela Y. Lee
Journal of Marketing Research
2006
Vol. 43
Issue 1
Pages 15-19.
Donnel A. Briley, Jennifer Aaker
Journal of Marketing Research
2006
Vol. 43
Issue 3
Pages 395-408.
Baba Shiv, Ziv Carmon, Dan Ariely
Journal of Marketing Research
November2005
Vol. 42
Issue 4
Pages 383-393.
Baba Shiv, Ziv Carmon, Dan Ariely
Journal of Marketing Research
November2005
Vol. 42
Issue 4
Pages 410-414.
V. “Seenu” Srinivasan, Chan Su Park, Dae Ryun Chang
Management Science
September2005
Vol. 51
Issue 9
Pages 1433-1448.
Rosellina Ferraro, Baba Shiv, James R. Bettman
Journal of Consumer Research
June2005
Vol. 32
Issue 1
Pages 65-75.
Howie Rosen, Thierry Abribat
Nature Reviews Drug Discovery
May2005
Vol. 4
Pages 381-385.
Baba Shiv, George Loewenstein, Antoine Bechara
Cognitive Brain Research
April2005
Vol. 23
Issue 1
Pages 85-92.
David Bruce Montgomery, Marian Chapman Moore, Joel E. Urbany
Marketing Science
February2005
Vol. 24
Issue 1
Pages 138-149.