Browse or search publications from Stanford GSB faculty.
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Harikesh S. Nair, Jean-Pierre Dubé , Pradeep Chintagunta
Marketing Science
2005
Vol. 24
Issue 3
Pages 444-460.
David Bruce Montgomery
Journal of Public Policy and Marketing
2005
Vol. 24
Issue 1, Dimensions of Marketing's Relationship to Society
Pages 150-154.
Itamar Simonson
Journal of Marketing
2005
Vol. 69
Issue 1
Baba Shiv, George Loewenstein, Antoine Bechara, Hanna Damasio, Antonio R. Damasio
Psychological Science
2005
Vol. 16
Issue 6
Pages 435–439.
Sridhar Narayanan, Puneet Manchanda, Pradeep K. Chintagunta
Journal of Marketing Research
2005
Vol. 42
Issue 3
Pages 278-290.
Luis Filipe Lages, David Bruce Montgomery
European Journal of Marketing
2005
Vol. 39
Issue 7
Pages 755 - 784.
Gita Venkataramani Johar, Jaideep Sengupta, Jennifer Aaker
Journal of Marketing Research
2005
Vol. 42
Issue 4
Pages 458-469.
Puneet Manchanda, Dick R. Wittink, Andrew Ching, Paris Cleanthous, Min Ding, Xiaojing J. Dong, Peter S. H. Leeflang, Sanjog Misra, Natalie Mizik, Sridhar Narayanan, Thomas Steenburgh, Jaap E. Wieringa, Marta Wosinska, Ying Xie
Marketing Letters
2005
Vol. 16
Issue 3-4
Pages 293-308.
Aaron C. Kay, S. Christian Wheeler, John A. Bargh, Lee Ross
Organizational Behavior and Human Decision Processes
September2004
Vol. 95
Issue 1
Pages 83–96.
Ran Kivetz , Oded Netzer , V. “Seenu” Srinivasan
Journal of Marketing Research
August2004
Vol. 41
Issue 3
Pages 237-257.
Angela Y Lee, Jennifer Aaker
Journal of Personality and Social Psychology
2004
Vol. 86
Issue 2
Pages 205-218.
Ramarao Desiraju , Harikesh S. Nair, Pradeep Chintagunta
International Journal of Research in Marketing
2004
Vol. 21
Issue 4
Pages 341-357.
Harikesh S. Nair, Pradeep Chintagunta, Jean-Pierre Dubé
Quantitative Marketing and Economics
2004
Vol. 2
Issue 1
Pages 23-58.
Luis Filipe Lages, David Bruce Montgomery
European Journal of Marketing
2004
Vol. 38
Pages 1186 - 1214.
ROI Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing Mix Interactions
Sridhar Narayanan, Ramarao Desiraju, Pradeep K. Chintagunta
Journal of Marketing
2004
Vol. 68
Issue 4
Pages 90-105.
Jennifer Aaker, Susan Fournier, S. Adam Brasel
Journal of Consumer Research
2004
Vol. 31
Issue 1
Pages 1-16.
David Bruce Montgomery
Handbook of Research in International Marketing
Edward Elgar
Northampton
November2003
Pages 99 - 133.
Luis Filipe Lages, David Bruce Montgomery
American Marketing Association Winter Educators’ Conference Proceedings
2003
David Bruce Montgomery
Keynote Address, Proceedings of the Academy of Marketing Conference
2003
David Bruce Montgomery, Catherine A. Ramus
Global Issues of Business Vol. 2
Athens Institute of Education and Research
Athens
2003