Browse or search publications from Stanford GSB faculty.
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Ran Kivetz, Itamar Simonson
Journal of Marketing Research
2003
Vol. 40
Issue 4
Pages 454-467.
Elie Ofek, V. “Seenu” Srinivasan
Marketing Science
November2002
Vol. 21
Issue 4
Pages 398-411.
Randolph E. Bucklin, James M. Lattin, Asim Ansari, Sunil Gupta, David Bell, Eloise Coupey, John D. C. Little, Carl Mela, Alan Montgomery, Joel Steckel
Marketing Letters
August2002
Vol. 13
Issue 3
Pages 245-258.
Raj Sethuraman, V. “Seenu” Srinivasan
Journal of Marketing Research
August2002
Vol. 39
Issue 3
Pages 379-386.
Warren H. Hausman, David Bruce Montgomery, Aleda V. Roth
Journal of Operations Management
June2002
Vol. 20
Issue 3
Pages 241–257.
Patty Williams, Jennifer Aaker
Journal of Consumer Research
March2002
Vol. 28
William S. Lovejoy, V. “Seenu” Srinivasan
Journal of Product Innovation Management
January2002
Vol. 19
Issue 1
Pages 32-45.
Joel E. Urbany, David Bruce Montgomery, Marian Chapman Moore
Proceedings of the EMAC Conference
2002
Aimee Drolet, Jennifer Aaker
Journal of Consumer Psychology
2002
Vol. 12
Issue 1
Pages 59-68.
Luis Filipe Lages, David Bruce Montgomery
Marketeer: Marketing, Comunicacao, e Vendas
November2001
Vol. 6
Pages 58-64.
S. Christian Wheeler, R.E. Petty
Psychological Bulletin
November2001
Vol. 127
Issue 6
Pages 797-826.
Gavan J. Fitzsimons, Baba Shiv
Journal of Consumer Research
September2001
Vol. 28
Issue 2
Pages 224-238.
Jennifer Aaker, Angela Y. Lee
Journal of Consumer Research
June2001
Vol. 28
Oliver P. Heil, David Bruce Montgomery
International Journal of Research in Marketing
June2001
Vol. 18
Pages 1–3.
S. Christian Wheeler, W.Blair G. Jarvis, Richard E. Petty
Journal of Experimental Social Psychology
March2001
Vol. 37
Issue 2
Pages 173–180.
Jennifer Aaker, Veronica Benet-Martinez, Jordi Garolera
Journal of Personality & Social Psychology
2001
Vol. 81
Issue 3
Pages 492-508.
Jennifer Aaker, Bernd Schmitt
Journal of Cross-Cultural Psychology
2001
Vol. 32
Issue 5
Pages 561-576.
David Bruce Montgomery
Marketing Science
2001
Vol. 20
Issue 4
Pages 337 –348.
Takehiko Isobe, Shige Makino, David Bruce Montgomery
Academy of Management Journal
June2000
Vol. 43
Issue 3
Pages 468-484.
Angela Lee, Jennifer Aaker, Wendi Gardner
Journal of Personality & Social Psychology
June2000
Vol. 78
Pages 1-13.