Browse or search publications from Stanford GSB faculty.
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Jennifer Aaker
Journal of Consumer Research
March2000
Vol. 26
Issue 4
Pages 340-357.
Ely Dahan, V. “Seenu” Srinivasan
Journal of Product Innovation Management
March2000
Vol. 17
Issue 2
Pages 99–109.
Jennifer Aaker, Jaideep Sengupta
Journal of Consumer Psychology
2000
Vol. 9
Issue 2
Pages 67-82.
William P. Putsis, Jr., V. “Seenu” Srinivasan
New Product Diffusion Models
2000
Pages 263-294.
David R. Bell, James M. Lattin
Marketing Science
2000
Vol. 19
Issue 2
Pages 185-200.
Jennifer Aaker, Anne M. Brumbaugh, Sonya A. Grier
Journal of Consumer Psychology
2000
Vol. 9
Issue 3
Pages 127-140.
George S. Yip, David Bruce Montgomery
Marketing Management
2000
Peter deMaCarty, V. “Seenu” Srinivasan
Marketing Research
December1999
Vol. 11
Issue 4
Pages 28.
George S. Day, David Bruce Montgomery
Journal of Marketing / Marketing Science Institute
October1999
Vol. 63, Special Issue on Fundamental Issues and Directions for Marketing
Pages 3-13.
Bruce H. Clark, David Bruce Montgomery
Journal of Marketing
July1999
Vol. 63
Issue 3
Pages 67-83.
Takehiko Isobe, David Bruce Montgomery
Japan Overseas Enterprises Association Monthly Report
April1999
Pages 24-27.
V. “Seenu” Srinivasan, Raj Sethuraman, Doyle Kim
Marketing Science
February1999
Vol. 18
Issue 1
Pages 23-41.
Jennifer Aaker
Journal of Marketing Research
February1999
Vol. 36
Pages 45-57.
Baba Shiv, Alexander Fedorikhin
Journal of Consumer Research
1999
Vol. 26
Issue 3
Pages 278-282.
S. Bekemeyer, K. Tanaka, David Bruce Montgomery
The Asia Marketing Casebook
Prentice Hall
1999
Michael L. Ray
Social Creativity
Hampton Press
Creskill
1999
Itamar Simonson
Journal of Retailing
1999
Vol. 75
Issue 3
Pages 347–370.
Jennifer Aaker, Patti Williams
Journal of Consumer Research
December1998
Vol. 25
Issue 3
Pages 241-261.
Marvin B. Lieberman, David Bruce Montgomery
Strategic Management Journal
December1998
Vol. 19
Issue 12
Pages 1111–1125.