Browse or search publications from Stanford GSB faculty.
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Joel Urbany, David Bruce Montgomery
Marketing Letters
August1998
Vol. 9
Issue 3
Pages 285-299.
Randolph E. Bucklin, Gary J. Russell, V. “Seenu” Srinivasan
Journal of Marketing Research
February1998
Vol. 35
Issue 1
Pages 99-113.
V. “Seenu” Srinivasan
Operations Research: Methods, Models and Applications
1998
Pages 97-112.
Bruce Clark, David Bruce Montgomery
Journal of Strategic Marketing
1998
Vol. 6
Issue 2
Pages 81-96.
Bruce H. Clark, David Bruce Montgomery
Management Science
1998
Vol. 44
Issue 1
Pages 62-82.
David R. Bell, James M. Lattin
Marketing Science
1998
Vol. 17
Issue 1
Pages 66-88.
David Bruce Montgomery, Charles Weinberg
Marketing Management
1998
Pranati Kapadia, David Bruce Montgomery
Cases in Marketing Management 7th Edition
Irwin
1998
David Bruce Montgomery, G. Swinnen , K. Vanhoof
European Journal of Operations Research
December1997
Vol. 103
Issue 2
Pages 312–325.
Jennifer Aaker, Duraiaraj Maheswaran
Journal of Consumer Research
December1997
Vol. 24
Issue 3
Pages 315-328.
David Bruce Montgomery, Frederick E. Webster Jr.
Journal of Market Focused Management
November111997
Vol. 2
Issue 1
Pages 7-26.
Warren H. Hausman, David Bruce Montgomery
Journal of Market Focused Management
November1997
Vol. 2
Issue 1
Pages 27-47.
Jennifer Aaker
Journal of Marketing Research
August1997
Vol. 34
Pages 347-356.
V. “Seenu” Srinivasan, Chan Su Park
Journal of Marketing Research
May1997
Vol. 34
Issue 2
Pages 286-291.
David Bruce Montgomery
Use and Usability: Business Focused Market Research
Marketing Science Institute
March1997
Willy Gochet, Antonie Stam, V. “Seenu” Srinivasan, Shaoxiang Chen
Operations Research
March1997
Vol. 45
Issue 2
Pages 213-225.
V. “Seenu” Srinivasan, William S. Lovejoy, David Beach
Journal of Marketing Research
February1997
Vol. 34
Issue 1, Special Issue on Innovation and New Products
Pages 154-163.
Jagmohan S. Raju, V. “Seenu” Srinivasan
Management Science
October1996
Vol. 42
Issue 10
Pages 1454-1462.
Seoil Chaiy, David Bruce Montgomery
Advances in International Marketing, Vol.7
Emerald Group Publishing Limited
June1996
Pages 21-32.
Bruce H. Clark, David Bruce Montgomery
Marketing Letters
March1996
Vol. 7
Issue 2
Pages 115-129.