Browse or search publications from Stanford GSB faculty.
Results for
David Bruce Montgomery
MSI Review
1996
E. Carducci, A. Horikawa, David Bruce Montgomery
International Marketing
1995
Chan Su Park, V. “Seenu” Srinivasan
Journal of Marketing Research
May1994
Vol. 31
Issue 2
Pages 271-288.
Christina L. Brown, James M. Lattin
Management Science
1994
Vol. 40
Issue 10
Pages 1361-1369.
Rajiv Lal, V. “Seenu” Srinivasan
Management Science
July1993
Vol. 39
Issue 7
Pages 777-793.
Warren H. Hausman, David Bruce Montgomery
Perspectives in Operations Management
Kluwer Academic Publishers
1993
Pages 117-131.
Rajiv Grover, V. “Seenu” Srinivasan
Journal of Marketing Research
February1992
Vol. 29
Issue 1
Pages 76-89.
Itamar Simonson, Amos Tversky
Journal of Marketing Research
1992
Vol. 29
Issue 3
Pages 281-295.
Gwendolyn K. Ortmeyer, James M. Lattin, David Bruce Montgomery
International Journal of Research in Marketing
September1991
Vol. 8
Issue 3
Pages 169–186.
David Bruce Montgomery
Science Direct
April1991
Vol. 3
Issue 1
Pages 61-91.
Michael Hagerty, V. “Seenu” Srinivasan
Psychometrika
March1991
Vol. 56
Issue 1
Pages 77-85.
Randolph E. Bucklin, V. “Seenu” Srinivasan
Journal of Marketing Research
February1991
Vol. 28
Issue 1
Pages 58-71.
Randolph E. Bucklin, James M. Lattin
Marketing Science
1991
Vol. 10
Issue 1
Pages 24-39.
James M. Lattin
Journal of Marketing Research
1991
David Bruce Montgomery, Marvin B. Lieberman
Handbook of Business Strategy: Yearbook
Warren, Gorham, and Lamont
New York
1991
Paul E. Green, V. “Seenu” Srinivasan
Journal of Marketing
October1990
Vol. 54
Issue 4
Pages 3-19.
Jagmohan S. Raju, V. “Seenu” Srinivasan
Management Science
March1990
Vol. 36
Issue 3
Pages 276-304.
Itamar Simonson
Journal of Marketing Research
1990
Vol. 27
Issue 2
Pages 150-162.
Itamar Simonson
Journal of Consumer Research
September1989
Vol. 16
Issue 2
Pages 158-174.
V. “Seenu” Srinivasan, Amiya K. Basu
Marketing Science
August1989
Vol. 8
Issue 3
Pages 205-230.