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V. “Seenu” Srinivasan, P. Vanden Abeele, I. Butaye
Marketing Science
February1989
Vol. 8
Issue 1
Pages 78-88.
James M. Lattin, Randolf E. Bucklin
Journal of Marketing Research
11989
V. “Seenu” Srinivasan, Gordon A. Wyner
New-Product Development and Testing
1989
Pages 91-111.
David Bruce Montgomery
TIMS Marketing College Newsletter
1989
V. “Seenu” Srinivasan
Decision Sciences
June1988
Vol. 19
Issue 2
Pages 295-305.
V. “Seenu” Srinivasan, Helen A. Weir
Journal of Marketing Research
May1988
Vol. 25
Issue 2
Pages 145-156.
David Bruce Montgomery
Journal of Business & Economic Statistics
April1988
Vol. 6
Issue 2
Pages 163-164.
Howie Rosen, J. Chang, G.E. Wnek, R.J. Lindhardt, R. Langer
Controlled Release Systems: Fabrication Technology, Volume 2
1988
Vol. 2
Pages 83-110.
Marvin B. Lieberman, David Bruce Montgomery
Strategic Management Journal
1988
Vol. 9
Issue Special Issue: Strategy Content Research
Pages 41-58.
Theresa K. Lant, David Bruce Montgomery
Journal of Business Research
December1987
Vol. 15
Issue 6
Pages 503–517.
Rajiv Grover, V. “Seenu” Srinivasan
Journal of Marketing Research
May1987
Vol. 24
Issue 2
Pages 139-153.
Vijay Mahajan, Charlotte H. Mason, V. “Seenu” Srinivasan
Innovation Diffusion Models of New Product Acceptance
1986
Pages 203-232.
V. “Seenu” Srinivasan, Charlotte H. Mason
Marketing Science
1986
Vol. 5
Issue 2
Pages 169-178.
David Bruce Montgomery, George S. Day
Strategic Marketing and Management
Wiley
March1985
David Bruce Montgomery
New Developments in Industrial Marketing
Springer Verlag
1985
David Bruce Montgomery, George S. Day
Strategic Marketing and Management
Wiley
1985
Warren H. Hausman, David Bruce Montgomery
Issues: The PA Journal for Management
1985
Issue 4
Amiya K. Basu, Rajiv Lal, V. “Seenu” Srinivasan, Richard Staelin
Marketing Science
1985
Vol. 4
Issue 4
Pages 267-291.
V. “Seenu” Srinivasan, Arun K. Jain, Neil Malhotra
Journal of Marketing Research
November1983
Vol. 20
Issue 4
Pages 433-438.