Browse or search publications from Stanford GSB faculty.
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Howie Rosen, J. Chang, G.E. Wnek, R.J. Linhardt, R. Langer
Biomaterials
April1983
Vol. 4
Issue 3
Pages 131–133.
Shelby H. McIntyre, David Bruce Montgomery, V. “Seenu” Srinivasan, Barton A. Weitz
Journal of Marketing Research
February1983
Vol. 20
Issue 1
Pages 1-11.
Shelby McIntyre, David Bruce Montgomery, V. “Seenu” Srinivasan, Barton A. Weitz
Journal of Marketing Research
February1983
Vol. 20
Issue 1
Pages 1-11.
George S. Day, David Bruce Montgomery
Journal of Marketing
1983
Vol. 47
Issue 2
Pages 44-58.
David Bruce Montgomery
Proceedings of the Marketing Science Conference
1983
Jean-Claude Larréché, V. “Seenu” Srinivasan
Management Science
September1982
Vol. 28
Issue 9
Pages 979-1001.
V. “Seenu” Srinivasan
Choice Models for Buyer Behavior, Research in Marketing (Supplement 1)
1982
Pages 81-90.
V. “Seenu” Srinivasan
Management Science
July1981
Vol. 27
Issue 7
Pages 731–756.
V. “Seenu” Srinivasan, Jarir S. Dajani, Peter G. Flachsbart, Rolfe G. Hartley
Journal of Marketing
1981
Vol. 45
Issue 3
Pages 157-172.
David Bruce Montgomery, Dick R. Wittink
Proceedings of the ORSA/TIMS Special Interest Conference on Market Measurement and Analysis
Marketing Science Institute
1980
David Bruce Montgomery, Dick R. Wittink
Proceedings of the ORSA/TIMS Special Interest Conference on Market Measurement and Analysis
Marketing Science Institute
1980
Dick R. Wittink, David Bruce Montgomery
Proceedings of the 1979 A.M.A. Educators' Conference
August1979
Allan D. Shocker, V. “Seenu” Srinivasan
Journal of Marketing Research
May1979
Vol. 16
Issue 2
Pages 159-180.
V. “Seenu” Srinivasan
Management Science
January1979
Vol. 25
Issue 1
Pages 11-21.
David Bruce Montgomery, C.B. Weinberg
Analytic Approaches to Product and Marketing Planning
Marketing Science Institute
Cambridge
1979
Paul E. Green, V. “Seenu” Srinivasan
Journal of Consumer Research
September1978
Vol. 5
Issue 2
Pages 103-123.
David Bruce Montgomery, A.H. Peters, C.B. Weinberg
Sloan Management Review
1978
Vol. 19
Issue 2
Pages 1-13.
David Bruce Montgomery, Jean Claude Larreche
Journal of Marketing Research
November1977
Vol. 14
Issue 4
Pages 487-498.
Siddhartha R. Dalal, V. “Seenu” Srinivasan
Management Science
August1977
Vol. 23
Issue 12
Pages 1284–1294.
David Bruce Montgomery, Dorothy Leonard-Barton
Proceedings of the National Conference on Technology for Energy Conservation
June1977