Browse or search publications from Stanford GSB faculty.
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V. “Seenu” Srinivasan
Management Science
December1976
Vol. 23
Issue 4
Pages 349-360.
Barnett R. Parker, V. “Seenu” Srinivasan
Operations Research
October1976
Vol. 24
Issue 5
Pages 991-1025.
V. “Seenu” Srinivasan, R. Kesavan
The Journal of Consumer Research
September1976
Vol. 3
Issue 2
Pages 76-83.
V. “Seenu” Srinivasan
Journal of the Association for Computing Machinery
July1976
Vol. 23
Issue 3
Pages 475-487.
V. “Seenu” Srinivasan
Journal of Marketing Research
November1975
Vol. 12
Issue 4
Pages 377-389.
David Bruce Montgomery
Journal of Marketing Research
August1975
Vol. 12
Issue 3
Pages 255-264.
George S. Day, David Bruce Montgomery, Charles B. Weinberg
Proceedings of the 1975 AMA Educators' Conference
August1975
David Bruce Montgomery
Handbook of Marketing Research
McGraw-Hill
May1974
Henry C. Lucas, Jr., David Bruce Montgomery, Jean Claude Larreche
Communications of the ACM
April1974
Vol. 17
Issue 4
Pages 205-206.
Henry C. Lucas, Jr., Jean Claude Larreche, David Bruce Montgomery
Decision Sciences
April1974
Vol. 5
Issue 2
Pages 268–283.
Allan D. Shocker, V. “Seenu” Srinivasan
Management Science
February1974
Vol. 20
Issue 6
Pages 921-937.
David Bruce Montgomery
Handbook of Marketing Research
McGraw-Hill
1974
David Bruce Montgomery
Computergestutzte Marketing-Planning
Wolfgang Dummer & Co.
Munich
1974
V. “Seenu” Srinivasan, Allan D. Shocker
Psychometrika
December1973
Vol. 38
Issue 4
Pages 473-493.
David Bruce Montgomery, Donald G. Morrison
The Journal of Finance
September1973
Vol. 28
Issue 4
Pages 1009–1013.
V. “Seenu” Srinivasan, Allan D. Shocker
Psychometrika
September1973
Vol. 38
Issue 3
Pages 337-369.
David Bruce Montgomery
Marketing Management and Administrative Action (3rd. ed.)
McGraw-Hill
1973
David Bruce Montgomery
Marketing Science Institute
1973
David Bruce Montgomery, Charles B. Weinberg
Contemporary Business
1973
David Bruce Montgomery, Adrian B. Ryans
Consumer Behavior: Theoretical Perspectives
Prentice-Hall
1973