Browse or search publications from Stanford GSB faculty.
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Michaela Draganska, Wesley R. Hartmann, Gena Stanglein
Journal of Marketing Research
October2014
Vol. 51
Issue 5
Pages 578–590.
Melanie Rudd, Jennifer Aaker, Michael I. Norton
Journal of Experimental Social Psychology
September2014
Vol. 54
Pages 11-24.
Jayson Shi Jia, Baba Shiv, Sanjay Rao
Journal of Consumer Research
August2014
Vol. 41
Issue 2
Pages 342-360.
Anja Lambrecht, Avi Goldfarb, Alessandro Bonatti, Anindya Ghose, Daniel G. Goldstein, Randall Lewis, Anita Rao, Navdeep S. Sahni, Song Yao
Marketing Letters
June242014
Vol. 25
Issue 3
Pages 331-341.
The Role of the Beneficiary in Willingness to Pay for Socially Responsible Products: A Meta-analysis
Stephanie M. Tully, Russell S. Winer
Journal of Retailing
June2014
Vol. 90
Issue 2
Pages 255-274.
Daniella M. Kupor, Zakary Tormala, Michael I. Norton, Derek D. Rucker
Social Psychological and Personality Science
April2014
Vol. 5
Issue 3
Pages 263-270.
David Bruce Montgomery
Journal of Marketing Research: 50th Anniversary Issue
February2014
Vol. 51
Issue 1
Pages 96-100.
Derek D. Rucker, Zakary Tormala, Richard E. Petty , Pablo Briñol
Journal of Consumer Psychology
January2014
Vol. 24
Issue 1
Pages 119-136.
Jamie Barden, Zakary Tormala
Social and Personality Psychology Compass
2014
Vol. 8
Pages 17-29.
Daniella Kupor, Zakary Tormala, Michael Norton
Journal of Experimental Social Psychology
2014
Vol. 5
Pages 263-270.
S. Christian Wheeler
Journal of Experimental Social Psychology
2014
Vol. 53
Pages 5-18.
Aner Sela, Itamar Simonson, Ran Kivetz
Journal of Marketing Research
December2013
Vol. 50
Issue 6
Pages 691-705.
Ioannis Evangelidis, Jonathan Levav
Journal of Marketing Research
December2013
Vol. 50
Issue 6
Pages 753-766.
Liyin Jin, Szu-chi Huang, Ying Zhang (All authors contributed equally)
Journal of Consumer Research
December2013
Vol. 40
Issue 4
Pages 711-725.
Scott K. Shriver, Harikesh S. Nair, Reto Hofstetter
Management Science
June2013
Vol. 59
Issue 6
Pages 1425-1443.
Cassie Mogilner, Baba Shiv, Sheena S. Iyengar
Journal of Consumer Research
April2013
Vol. 39
Issue 6
Pages 1300-1312.
Szu-chi Huang, Ying Zhang
Journal of Personality and Social Psychology
February2013
Vol. 104
Issue 2
Pages 236-248.
Sridhar Narayanan, Harikesh S. Nair
Journal of Marketing Research
February2013
Vol. 50
Issue 1
Pages 70-94.
Itamar Simonson, James R. Bettman , Thomas Kramer , John W. Payne
Journal of Consumer Psychology
January2013
Vol. 23
Issue 1
Pages 137–149.