Browse or search publications from Stanford GSB faculty.
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Jennifer Aaker, Emily N. Garbinsky , Kathleen D. Vohs
Journal of Consumer Psychology
2012
Vol. 22
Issue 2
Pages 191–194.
Marvin B. Lieberman, David Bruce Montgomery
Handbook of Marketing Strategy
Edward Elgar
2012
Pages 339-361.
Cassie Mogilner, Jennifer Aaker, Sepandar D. Kamvar
Journal of Consumer Research
2012
Vol. 39
Issue 2
Pages 429-443.
Arch G. Woodside, Hugh M. Pattinson, David Bruce Montgomery
Advances in Business Marketing & Purchasing, Vol. 18
Emerald Group Publishing
2012
Pages 323-355.
Kimberly Rios Morrison, Camille S. Johnson, S. Christian Wheeler
Social Psychological and Personality Science
2012
Vol. 3
Issue 1
Pages 118-126.
Baba Shiv, Zakary Tormala
Journal of Consumer Research
2012
Vol. 38
Issue 5
Pages 846-859.
Marlone D. Henderson , Szu-chi Huang, Chiu-chi Angela Chang
Journal of Experimental Social Psychology
2012
Vol. 48
Issue 1
Pages 220-225.
Szu-chi Huang, Ying Zhang
Journal of Marketing Research
December2011
Vol. 48
Issue 6
Pages 1045-1056.
Wesley R. Hartmann, Harikesh S. Nair, Sridhar Narayanan
Marketing Science
November2011
Vol. 30
Issue 6
Pages 1079–1097.
Jonah Berger , Baba Shiv
Journal of Consumer Psychology
October2011
Vol. 21
Issue 4
Pages 464–472.
Ely Dahan, V. “Seenu” Srinivasan
IIMB Management Review
September2011
Vol. 23
Issue 3
Pages 131-139.
Michal Maimaran, Itamar Simonson
Journal of Marketing Research
August2011
Vol. 48
Issue 4
Pages 755-766.
Ricard Gil, Wesley R. Hartmann
The Journal of Law, Economics, & Organization
June202011
Vol. 27
Issue 2
Pages 219–244, Lead Article, Finalist for Williamson prize.
David Bruce Montgomery, Catherine A. Ramus
Academy of Management: Learning and Education
March2011
Vol. 10
Issue 1
Pages 9-26.
Zakary Tormala, Joshua J. Clarkson, Marlone D. Henderson
Personality and Social Psychology Bulletin
March2011
Vol. 37
Issue 3
Pages 422-434.
Oded Netzer, V. “Seenu” Srinivasan
Journal of Marketing Research
February2011
Vol. 48
Issue 1
Pages 140-156.
David Sleeth-Keppler, S. Christian Wheeler
Journal of Consumer Psychology
January2011
Vol. 21
Issue 1
Pages 14-23.
A. Litt, H. Plassmann, Baba Shiv, A. Rangel
Cerebral Cortex
January2011
Vol. 21
Issue 1
Pages 95-102.
Joshua Clarkson, Zakary Tormala, Christopher Leone
Journal of Experimental Social Psychology
2011
Vol. 47
Pages 449-454.
Ying Zhang, Jing Xu, Zixi Jiang, Szu-chi Huang
Journal of Consumer Research
2011
Vol. 38
Issue 1
Pages 78-93.