Faculty
Faculty Leadership
Yossi Feinberg
The Adams Distinguished Professor of Management and Professor of Economics
- Director, Stanford Ignite – Full-Time
- Co-Director, Digital Transformation: Leading Organizational Change in the Age of AI
- Director, Stanford Ignite – Post-9/11 Veterans
- Director, Stanford Ignite – Part-Time
- Director, Driving Innovation and New Ventures in Established Organizations
Jonathan Levav
The King Philanthropies Professor of Marketing
- Co-Director, Digital Transformation: Leading Organizational Change in the Age of AI
- Co-Director, The Emerging CMO: Strategic Marketing Leadership
- Co-Director, Innovative Product Leadership: The Emerging Chief Product Officer
Other Faculty
Michael Bernstein
Associate Professor of Computer Science
Amir Goldberg
Professor of Organizational Behavior
Hau Lee
The Thoma Professor of Operations, Information & Technology, Emeritus
Charles O’Reilly
The Frank E. Buck Professor of Management
Sarah Soule
The Morgridge Professor of Organizational Behavior and the Sara Miller McCune Director of the Center for Advanced Study in the Behavioral Sciences
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Customer Psychology: Why Don’t People Buy Your Stuff?
Know your customers and how to satisfy their needs, and you’re on the road to success.
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